Manager, Audience Operations

Role Overview: As a Manager, Audience Operations at our company, you will play a crucial role in leading the design, governance, and delivery of audience strategy across our marketing ecosystem. Acting as a bridge between data engineering, marketing, and analytics teams, you will be responsible for ensuring accurate, scalable, and privacy-compliant audience activation powered by Salesforce Data Cloud or equivalent CDP. Your operational expertise in CDP platforms, audience management workflows, and data integrations will be key in optimizing processes and fostering cross-functional collaboration. Key Responsibilities: - Translate campaign requirements into scalable audience logic and segments - Manage end-to-end audience lifecycle in CDPs such as Data Cloud, including segmentation, suppression, lookalikes, and retargeting - Align audience definitions with campaign goals and personalization strategies - Own data model configuration, harmonization, and ingestion pipelines within Salesforce Data Cloud - Manage real-time identity resolution across data sources (CRM, web, offline) - Define activation flows to platforms like SFMC, Meta, Google Ads, etc. - Act as a key point of contact between Marketing Ops, Analytics, Martech, and Data Engineering - Lead intake and prioritization process for audience/data requests - Enforce audience naming conventions, reusability standards, and expiration logic - Oversee consent management and opt-out suppression across systems - Maintain documentation of audience schemas, field definitions, and data transformations - Partner with analytics teams to measure audience performance and attribution - Regularly audit audience segments for performance, redundancy, and relevance - Report on audience adoption, volume, and impact to marketing and executive leadership Qualifications Required: - 5-7 years of experience in marketing operations, audience strategy, digital marketing, or CRM marketing - 2-3 years of people management experience along with relevant experience - Experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs), or customer data architecture - Strong understanding of Digital Marketing, SaaS organizations, and business models - Preferred: Exposure to B2B marketing, Account-Based Marketing (ABM) strategies, or sales enablement platforms - Preferred: Basic understanding of SQL or data querying tools About Trimble: Trimble is a leading provider of advanced positioning solutions focused on maximizing productivity and profitability for customers. The company has a history of exceptional growth and is known for its strategic focus on excellence. Trimble's core expertise in GPS technology has expanded to encompass other advanced positioning technologies, reshaping the way the world operates. Leadership at Trimble is characterized by a mission-focused approach, requiring strength of character, intellect, and the ability to translate ideas into reality. Join us in driving innovation and change at www.trimble.com.,