Luxury Property Pre-sales Manager

Role Summary

Keerthi Estates’ premium villa portfolio (₹6 Cr+)

high-touch, consultative pre-sales role

Key Responsibilities

1. Lead Qualification & Nurturing

• Handle inbound inquiries from digital campaigns, portals, and referrals
• Execute structured telecalling across warm and cold databases
• Qualify prospects based on

  budget, timeline, location preference, and intent

• Build detailed customer profiles and map buying journeys

2. Consultative Customer Engagement

• Position villa projects as

  premium lifestyle and long-term investment opportunities

• Understand customer requirements including family needs, amenities, location, and usage (end-use vs investment)
• Communicate project details with clarity: specifications, amenities, pricing, and payment structures
• Address queries with sophistication aligned to HNI expectations

3. Appointment Setting & Sales Handoffs

• Schedule site visits and meetings for qualified prospects
• Coordinate closely with the field sales team for smooth transitions
• Share comprehensive customer briefs to maximize site-visit conversions
• Follow up post-visit to maintain engagement continuity

4. CRM & Database Management

• Maintain accurate CRM records with interaction history and preferences
• Segment leads based on buying stage, budget, and engagement levels
• Execute structured, long-term nurturing for prospects not immediately purchase-ready
• Drive personalized follow-up strategies

5. Market Intelligence & Feedback

• Capture feedback on pricing, features, and competitor comparisons
• Track luxury market sentiment and buyer behavior trends
• Report objections, insights, and positioning opportunities to sales leadership
• Support strategy refinement with on-ground customer intelligence

Best Practices – Luxury Villa Pre-Sales

Communication Excellence

• Use polished, consultative language; avoid aggressive sales jargon
• Speak clearly, calmly, and with confidence
• Address customers formally initially (“Sir/Madam”), transitioning to names once rapport is built
• Maintain professionalism at all times

Product & Market Knowledge

• Strong understanding of villa layouts, specifications, and premium amenities
• Knowledge of surrounding infrastructure, schools, hospitals, connectivity, and future developments
• Awareness of competing luxury projects and market positioning
• Familiarity with financing options and documentation processes

Consultative Selling Approach

• Ask open-ended questions to uncover lifestyle and investment goals
• Practice active listening and detailed note-taking
• Offer tailored recommendations rather than generic pitches
• Focus on trust-building and long-term relationships

HNI Customer Handling

• Understand luxury buyer psychology: exclusivity, quality, privacy, and status
• Respect time constraints and decision-making structures
• Engage decision influencers (spouse, family, advisors) effectively
• Use preferred communication channels: calls, WhatsApp, email

Objection Handling

• Price: Emphasize value, appreciation potential, and lifestyle benefits
• Location: Explain infrastructure growth and connectivity plans
• Timelines: Communicate construction milestones and possession clarity
• Credibility: Share references and testimonials from existing customers

Follow-Up Excellence

• Use personalized follow-ups referencing past discussions
• Share relevant updates, construction progress, and launch events
• Maintain consistent touchpoints without being intrusive

Technology & Process Excellence

CRM & Multi-Channel Engagement

• Log all interactions with clear next-action steps
• Use automated reminders aligned to customer timelines
• Track response rates, call quality, and engagement metrics
• Leverage WhatsApp, email, SMS, and video calls for premium engagement

Qualifications

CriteriaRequirement

Success Metrics (KPIs)

• Lead qualification quality and conversion rate
• Call-to-site-visit conversion
• Customer engagement and follow-up response rates
• Contribution to booking pipeline
• Customer feedback and satisfaction scores
• Database growth and nurturing effectiveness

Compensation & Benefits

• Competitive fixed salary.
• Performance incentives per qualified lead & site visit
• Quarterly achievement bonuses

Why Keerthi Estates

• 35+ years legacy in premium residential development
• High-value luxury portfolio with strong earning potential
• Professional, process-driven work environment
• Growing presence in Hyderabad’s luxury real estate segment

Location

Banjara Hills, Hyderabad (Office-based)

Application Requirements

Please submit your resume with a brief cover letter highlighting:

• Experience with premium real estate (₹3 Cr+ preferred)
• Examples of relationship-driven customer conversions
• Understanding of luxury buyer psychology
• CRM and technology proficiency

• Keerthi Estates – Crafting Luxury, Building Relationships.