Lifecycle Marketing Specialist

Job Description

Hello Candidate, Greetings From Hungry Bird IT Consulting services Pvt Ltd. we are hiring for Lifecycle Marketing Specialist for our client Location: Remote/Hybrid (as applicable) Experience: 2 - 5 Years Salary: As per industry standards Industry: Mobile Gaming / Digital Marketing / Mobile Apps Functional Area: Marketing / Advertising / MR / PR Role Category: Digital Marketing Employment Type: Full Time, Permanent Notice Period : Immediate to 10 days Job Description : Our client is seeking a Lifecycle Marketing Specialist who is passionate about crafting customer journeys and driving user engagement through data-driven marketing strategies. The selected candidate will be responsible for executing retention and monetization campaigns across email, push notifications, and in-app messaging for a portfolio of gaming and mobile app clients. Responsibilities: Develop and execute lifecycle marketing strategies to drive user engagement, retention, and monetization across Growth Vader's portfolio of clients. Design and implement personalized and targeted campaigns across various channels, including email, push notifications, and in-app messaging. Segment and target user cohorts based on behavioral and demographic data to deliver relevant and timely messages. Optimize lifecycle marketing campaigns for key performance metrics, including retention rate, churn rate, and lifetime value. Collaborate with cross-functional teams, including product, analytics, and user acquisition, to align lifecycle marketing initiatives with overall business goals. Monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization. Stay up-to-date with industry best practices, trends, and technologies in lifecycle marketing. Requirements: Bachelors degree in marketing, communications, or a related field. Minimum 2 years of experience in lifecycle marketing, preferably in the gaming or mobile app industry. Proven track record of developing and executing successful lifecycle marketing campaigns that drive user engagement and retention. Experience with marketing automation platforms (e.g., Braze, Leanplum, Iterable) and customer relationship management (CRM) systems. Strong analytical skills and experience with data analysis and reporting tools. Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment. Passion for gaming and mobile entertainment is a plus (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171) Please furnish the below mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 995941717