Lifecycle Marketing Specialist

Zynga

1 - 6 years

3 - 13 Lacs

bengaluru karnataka india

Posted:1 month ago| Platform: Foundit logo

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Skills Required

marketing copywriting communication crm content management

Work Mode

On-site

Job Type

Full Time

Job Description

Coordinate creation of art briefs, copy, text/HTML email templates, target segmentation, tests, etc.
Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement
Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).
Flawlessly execute tests and tactics that increase player health and lifetime value.
Embrace established processes and find opportunities to improve efficiency of role.
Ensure the highest standards, employ best-practices and foster accountability.
What you Bring :
Bachelor s degree
1+ years of experience in CRM or Lifecycle Marketing roles (B2C only)
Hands on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage
Must have experience in warming up new IPs and monitoring domain reputation
Demonstrated success in deploying effective marketing communications at scale
Inquisitive action-biased mind, appropriately focused on customer and business critical metrics
Self-starter with ability to thrive under pressure in a fast-paced environment
Effective producer of high-quality work with a desire for increasing responsibility
Proven ability to learn technology quickly
Versatile, flexible, and trainable
Able to effectively balance and prioritize multiple tasks
Strong communication, copywriting, organizational and project management skills
Attention to detail
Team-first attitude
Passion for games

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