Leadership Role - Brand Marketing

Lead the Brand. Shape the Narrative. Disrupt the Norm.

5paisa Capital Ltd. stands at the forefront of India's fintech revolution, offering a comprehensive digital platform for retail investors and traders. With a commitment to democratizing financial services, 5paisa provides a suite of products including stocks, Futures & Options, Mutual Funds, IPOs, all accessible through user-friendly mobile applications and web platforms. Today 5paisa is a go-to platform for serious traders and investors.

We are not just another fintech brand. We’re on a mission to simplify investing for millions, democratize access to wealth creation, and humanize finance for the everyday Indian.

The role holder should be able to connect the dots between business, culture, and consumer behavior. This isn’t a role for someone who wants to maintain the status quo. We’re looking for a brand builder, category storyteller, and strategic thought partner who’s ready to shape the future of one of India’s fastest-growing fintech companies.

What You’ll Own

Brand Strategy & Identity

• Lead the evolution of 5paisa’s brand strategy in line with business priorities and consumer insights.

• Craft a distinctive brand identity, voice, and positioning that makes 5paisa memorable and meaningful.

• Establish and enforce brand guidelines across the organization — because consistency builds trust.

Campaigns that Move People

• Conceptualize and execute high-impact 360° campaigns — across digital, TV, social, and influencer ecosystems.

• Collaborate with internal and external teams to turn creative ideas into tangible business impact.

• Continuously measure and optimize for brand lift, awareness, and ROI.

Own the Narrative

• Lead the storytelling across all customer-facing touchpoints — product, social, ads, and more.

• Bring ideas to life through films, explainer videos, reels, stories, podcasts, and formats yet to be invented.

• Make finance human, engaging, and relatable. Make people feel something.

Work Across the Board

• Partner with Product, Growth, HR, CX, and Tech teams to embed the brand into the company’s DNA.

• Co-lead employer branding efforts with the People & Culture team under the “Life at 5paisa” banner.

• Align with insights and analytics to build smarter, sharper brand strategies.

Agency & Vendor Management

• Lead relationships with creative, media, and production partners — from briefing to execution to impact.

• Negotiate contracts, manage budgets, and demand creative excellence.

Brand Health & Intelligence

• Track brand metrics like awareness, recall, sentiment, NPS — and translate numbers into action.

• Keep a close watch on competitors, trends, and culture to ensure we’re always a few steps ahead.Special Projects & Innovation

• Drive brand-led IPs, partnerships, sponsorships, and first-of-its-kind initiatives.

• Experiment with new formats, platforms, and playbooks — from reels to Reddit threads to real-world activations.

What You Bring to the Table

• 6–10 years of experience in Brand Marketing, preferably in fintech, BFSI, FMCG, or consumer startups.

• A track record of memorable campaigns, compelling narratives, and measurable brand impact.

• Equal parts strategist and storyteller — with the instinct to connect ideas, people, and culture.

• Experience working with cross-functional teams and agency ecosystems.

• Data-savvy with a bias for action, experimentation, and creativity.

Why Join 5paisa?

• Be part of a category-defining brand in one of India’s most exciting sectors.

• Drive narratives that influence millions and shift industry perceptions.

• Work with a forward-thinking, collaborative, and ambitious team.

• Enjoy competitive compensation and a culture that celebrates ownership, curiosity, and bold thinking.

5paisa is proud to be an equal opportunity employer. We believe great ideas come from diverse minds, and we're committed to building an inclusive workplace where everyone belongs.