Lead Visual Designer

Hiring: Lead Visual Designer - Brand & Digital | Remote / Hybrid (India) | High-Engagement Contract (Potential for Full-Time)

You'll own Swayra's entire visual identity from Day One—not as a pixel-pusher, but as a brand architect. This means brand systems, digital product (UI/UX), marketing creative, and packaging—all driven by you.

You'll be a one-person design engine who uses AI tools to multiply your creative output and aesthetic range-moving 5x faster than traditional designers. You ideate, design, prototype, iterate, and ship—all while keeping your finger on the pulse of design and fashion trends.

You'll wear four hats daily.

1. Brand Identity & Strategy

• Define, own, and evolve Swayra’s visual language
• Build and maintain the brand guidelines (logo, typography, color, imagery) and ensure consistency across every single touchpoint.
• Translate brand goals into cohesive, campaign-level visual concepts.

2. Design Production Engine

• Own end-to-end: concept → design (Figma/Adobe) → iteration → final asset delivery.
• Ship fast: 3 good tests today > 1 perfect design next week.
• Create all marketing assets: social media graphics, email templates, ad creative, lookbooks, and site banners.
• Use AI heavily: Midjourney/DALL-E for ideation, Adobe Firefly for generative fill, and other tools to multiply output.

3. Digital Product & UI/UX

• Design beautiful, intuitive, and conversion-focused UI for our e-commerce website and (future) app.
• Create wireframes, prototypes, and high-fidelity mockups that make shopping seamless and delightful.
• Collaborate closely with developers to ensure pixel-perfect implementation.

4. Visual Performance & Iteration

• Analyze visual performance (A/B testing ad creative, website conversion, CTR on graphics) and pivot fast.
• Stay obsessed with competitor visual strategy and global design trends.
• Gather feedback and constantly iterate on designs to improve user experience and brand recall.

• ✅

  AI-native mindset

  — You use tools to accelerate, not replace, your aesthetic judgment.
• ✅

  Fast executor

  — Concept to polished Figma asset in hours, not days.
• ✅

  Aesthetically obsessed

  — You live and breathe trends, fashion, typography, and visual storytelling.
• ✅

  Scrappy

  — You don't need a massive team or budget to create world-class design.
• ✅

  Proven track record

  — A stunning portfolio of brand identity, digital marketing, and UI/UX work.
• ✅

  Tooling expert

  — Mastery of Figma & Adobe Creative Suite (Illustrator, Photoshop, InDesign) is non-negotiable.
• ✅

  System thinker

  — You build scalable design systems, not just one-off graphics.

Indian wear for women who live out loud.

Swayra is a design-first brand building modern, versatile Indian wear for Gen Z and millennial women (18-35) who want pieces that move with their lives—not just for occasions, but for every day.

We're bridging the gap between "occasion wear" and "basic kurtas" with designs that turn heads, comfort that keeps you grounded, and versatility that fits your pace.

Our vibe:

Ready to own our visuals from Day One? Let's build. 🚀

Send an email to [reach@swayra.in] with the subject: Visual Lead – [Your Name]

To respect your time, NO cover letters. Just include:

• Your Portfolio
• The AI Test: One sentence on how you currently use AI in your creative workflow.
• Vibe Check: One sentence on why you want to build Swayra from Day One.