✨ We’re hiring our first Fashion Designer at Swayra ✨ Indian wear right now feels stuck. It’s either too traditional or too basic . But what about clothes that are chic, playful, smart casual — perfect for college, brunch, or even the boardroom? 👩💻☕🥂 That’s exactly what we’re building at Swayra → a new-age Indian wear brand blending Indian soul + global silhouettes . Think vibrant kurtas, trendy co-ords, and effortless everyday sets. 🌸 And here’s the exciting part: We’re literally a one-woman team right now (hi 👋) looking for a fashion designer who wants to co-create this journey. 💡 Your role? Not just sketching. Not just designing. You’ll shape the DNA of the brand . From moodboards to fits, from bold prints to comfy silhouettes — your ideas will become Swayra . We’re looking for someone who’s: 🎓 You’ve studied fashion design (or taught yourself and built a kickass portfolio). 📱 You scroll Instagram not just to like but to spot trends before they blow up . 🔍 You’re obsessed with detail — cuts, fits, finishes — the small things that make clothes sing . 🎨 You’re not afraid to experiment. Bold colors? Quirky prints? Chic pastels? Unusual drapes? Bring it. ⚡ You’re excited to work in a scrappy startup where you’ll shape the brand from the ground up. 💃 You believe fashion should be fun, fearless, and functional . This is your chance to be part of the founding story of a brand. 📩 If this makes your heart race a little — DM me or send your portfolio to ranjanavajpayee13@gmail.com Because at Swayra , we’re not just making clothes. We’re making a movement. 🚀
The Role You'll own Swayra's entire brand presence from Day One—not as a poster, but as a builder . This means strategy, content creation, creator partnerships, and performance—all driven by you. You'll be a one-person content powerhouse who uses AI tools to multiply your creative output—moving 5x faster than traditional teams. You shoot, edit, strategize, and ship—all while keeping your finger on the pulse of culture. What You'll Do You'll wear four hats daily. 1. Brand & Social Strategy Define Swayra’s voice: witty, aesthetic, and culturally fluent—bridging Gen Z cool with Young Millennial relatability. Turn brand goals into weekly sprints (we don't do monthly calendars) Trendjack cultural moments and memes in real-time 2. Content Engine Own end-to-end: scripting → shooting (iPhone is fine) → editing → publishing Ship fast: 3 good tests today > 1 perfect video next week Use AI heavily: Midjourney, ChatGPT, Runway, CapCut, etc. to multiply output 3. Creator Partnerships Source and pitch micro-creators who match our aesthetic Manage collaborations: negotiate, send product, ensure quality delivery Build relationships that scale our content reach 4. Community & Analytics Own engagement: turn comments into conversations Analyze performance weekly (hooks, formats, timing) and pivot fast You're the Right Fit If: ✅ AI-native mindset — You use tools to accelerate, not replace, your creativity ✅ Fast executor — Concept to posted Reel in hours, not days ✅ Aesthetically obsessed — You live and breathe trends, fashion, and visual storytelling ✅ Scrappy — You don't need a massive production budget to create high-quality content. ✅ Proven track record — Portfolio of short-form video that performed (brand or personal) ✅ Comfortable on or behind camera — Either starring or confidently directing talent ✅ Influencer ops experience — You've managed UGC/creator collaborations before About Swayra Indian wear for women who live out loud. Swayra is a design-first brand building modern, versatile Indian wear for the younger generation who want pieces that move with their lives—not just for occasions, but for every day. Our vibe: Confident, witty, relatable—like your coolest friend, not a traditional brand. Our promise: Style + comfort + versatility in every piece. Our dare: Sway Out Loud — own your confidence, unapologetically. Ready to own our voice from Day One? Let's build. 🚀 How to Apply Send an email to [ reach@swayra.in ] with the subject: Creative Lead – [Your Name] To respect your time, NO cover letters. Just include: Your Portfolio: Links to your best short-form video work (Reels/Video). The AI Test: One sentence on how you currently use AI in your creative workflow. Vibe Check: One sentence on why you want to build Swayra from Day One.
🚀 Hiring: Lead Visual Designer - Brand & Digital | Remote / Hybrid (India) | High-Engagement Contract (Potential for Full-Time) The Role You'll own Swayra's entire visual identity from Day One—not as a pixel-pusher, but as a brand architect. This means brand systems, digital product (UI/UX), marketing creative, and packaging—all driven by you. You'll be a one-person design engine who uses AI tools to multiply your creative output and aesthetic range-moving 5x faster than traditional designers. You ideate, design, prototype, iterate, and ship—all while keeping your finger on the pulse of design and fashion trends. What You'll Do You'll wear four hats daily. 1. Brand Identity & Strategy Define, own, and evolve Swayra’s visual language Build and maintain the brand guidelines (logo, typography, color, imagery) and ensure consistency across every single touchpoint. Translate brand goals into cohesive, campaign-level visual concepts. 2. Design Production Engine Own end-to-end: concept → design (Figma/Adobe) → iteration → final asset delivery. Ship fast: 3 good tests today > 1 perfect design next week. Create all marketing assets: social media graphics, email templates, ad creative, lookbooks, and site banners. Use AI heavily: Midjourney/DALL-E for ideation, Adobe Firefly for generative fill, and other tools to multiply output. 3. Digital Product & UI/UX Design beautiful, intuitive, and conversion-focused UI for our e-commerce website and (future) app. Create wireframes, prototypes, and high-fidelity mockups that make shopping seamless and delightful. Collaborate closely with developers to ensure pixel-perfect implementation. 4. Visual Performance & Iteration Analyze visual performance (A/B testing ad creative, website conversion, CTR on graphics) and pivot fast. Stay obsessed with competitor visual strategy and global design trends. Gather feedback and constantly iterate on designs to improve user experience and brand recall. You're the Right Fit If: ✅ AI-native mindset — You use tools to accelerate, not replace, your aesthetic judgment. ✅ Fast executor — Concept to polished Figma asset in hours, not days. ✅ Aesthetically obsessed — You live and breathe trends, fashion, typography, and visual storytelling. ✅ Scrappy — You don't need a massive team or budget to create world-class design. ✅ Proven track record — A stunning portfolio of brand identity, digital marketing, and UI/UX work. ✅ Tooling expert — Mastery of Figma & Adobe Creative Suite (Illustrator, Photoshop, InDesign) is non-negotiable. ✅ System thinker — You build scalable design systems, not just one-off graphics. About Swayra Indian wear for women who live out loud. Swayra is a design-first brand building modern, versatile Indian wear for Gen Z and millennial women (18-35) who want pieces that move with their lives—not just for occasions, but for every day. We're bridging the gap between "occasion wear" and "basic kurtas" with designs that turn heads, comfort that keeps you grounded, and versatility that fits your pace. Our vibe: Confident, witty, relatable—like your coolest friend, not a traditional brand. Our promise: Style + comfort + versatility in every piece. Our dare: Sway Out Loud — own your confidence, unapologetically. Ready to own our visuals from Day One? Let's build. 🚀 How To Apply Send an email to [reach@swayra.in] with the subject: Visual Lead – [Your Name] To respect your time, NO cover letters. Just include: Your Portfolio The AI Test: One sentence on how you currently use AI in your creative workflow. Vibe Check: One sentence on why you want to build Swayra from Day One.