About PanScience Innovations PSI is India’s largest venture studio in AI and Deep Tech, headquartered in New Delhi. We’re committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up. We’re currently building a new stealth venture, a media-tech company that blends public storytelling, creator ecosystems, and performance content. To lead this front, we’re hiring a Lead, Social Media & Influencer Marketing to architect and execute digital-first campaigns that move both people and perception. Role Description This role demands deep platform fluency, campaign experience, and a high EQ for digital culture. You will lead social media strategy, manage creator partnerships , and ensure that the brand voice scales across platforms with relevance, impact, and resonance. You should know what’s trending, what’s dead, and what’s coming and be able to turn that into strategy and content that works at speed. Key Responsibilities Social Media Strategy: Define and execute platform-specific strategies across Instagram, Twitter/X, YouTube, LinkedIn, WhatsApp, Threads, and emerging platforms Influencer Marketing: Identify, engage, and manage influencer partnerships across tiers from nano to marquee creators to amplify campaign narratives Content Direction: Guide the content team on what formats to create, when to drop them, and how to make them algorithm- and audience-native Community Engagement: Own engagement metrics across owned channels, manage DMs, comments, shares, and live interactions Trend Spotting & Format Innovation: Monitor digital trends and adapt formats quickly (reels, memes, UGC, swipe content, lives, etc.) Cross-Functional Integration: Collaborate with creative, analytics, and media buying teams to sync influencer and organic content with paid strategies Platform Experiments: Pilot content and influencer tests on new platforms like Telegram, Discord, or regional apps Performance Monitoring: Use native and third-party tools to track reach, engagement, sentiment, and influencer ROI Skills & Qualifications 6+ years of experience in social media, digital content, or influencer marketing Strong understanding of platform algorithms, content trends, and audience behaviors Proven track record of running influencer campaigns and securing measurable results Deep network of creators, digital talent managers, and platform partners Hands-on experience with scheduling tools (e.g., Sprout, Later, Hootsuite), analytics dashboards, and campaign trackers Strong content instinct you know what works where, and why Bonus: Experience running campaigns for political, advocacy, or cause-driven campaigns Why Join PSI? Lead digital culture strategy for one of the most ambitious stealth media-tech ventures in the country Get access to a serious toolkit from AI-powered content generation to sentiment and performance analytics Collaborate with creative technologists, political strategists, and performance experts Build your own creator network, playbook, and platform strategy from the ground up Show more Show less