Lead Generation Specialist

Job Title: Lead Generation Specialist

Location: Mohali
Job Type: Full-Time
Experience Level: 2–5 years
Industry: IT Services – Web & Mobile App Development

Key Responsibilities:

• Research and identify potential B2B clients across industries who require web or mobile app development services.
• Generate qualified leads through LinkedIn outreach, email marketing, cold calling, and lead generation platforms.
• Use tools like Apollo, ZoomInfo, Lusha, or similar for prospecting and data mining.
• Create and manage outbound email sequences and messaging tailored to client personas.
• Collaborate with the marketing team to align lead gen efforts with ongoing campaigns and content strategy.
• Qualify leads based on their business needs, budget, and project timelines.
• Set up appointments or demos for the sales team with high-quality prospects.
• Maintain and update CRM systems (e.g., HubSpot, Salesforce) with lead information, follow-ups, and status.
• Analyze lead generation performance and provide reports and insights to improve strategy.
• Stay up to date with trends in the tech industry to identify new opportunities and market segments.

Requirements:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 2+ years of proven experience in B2B lead generation, preferably in the IT services or software development industry.
• Strong understanding of web and mobile technologies and their business applications.
• Experience using lead generation and sales prospecting tools (e.g., LinkedIn Sales Navigator, Apollo, HubSpot).
• Excellent written and verbal communication skills in English.
• Ability to work independently and manage multiple campaigns simultaneously.
• Knowledge of the sales funnel and lead qualification frameworks (e.g., BANT, CHAMP, or MEDDIC).
• Familiarity with CRM tools and marketing automation platforms.

Nice to Have:

• Prior experience working with international clients (US, UK, Australia, etc.).
• Understanding of SEO, PPC, or content marketing for lead generation.
• Knowledge of project management and collaboration tools like Trello, Slack, or Asana.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunity to work with a passionate team in a growing tech company.
• Remote work flexibility and supportive work environment.
• Career development and training opportunities.
• Exposure to international markets and clients.

Job Type: Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Application Question(s):

• Availablity for face to face interview in Mohali?

Work Location: In person