Lead Generation - Email Marketing

Responsibilities

• Develop and implement email marketing strategy: Design, create, and optimize email campaigns to align with business goals.
• Generate and grow email lists: Identify and attract the target audience to expand the company's email list.
• Segment lists: Create segmented email lists based on user behavior, such as past email engagement and website interactions, to send more targeted campaigns.
• Write and proofread content: Create compelling newsletters, promotional emails, and other email content, ensuring clarity, grammar, and spelling are accurate.
• Analyze and report on campaigns: Test the success of every email campaign, set key performance indicators (KPIs), and analyze data to improve strategies and report on results.
• Manage lead databases: Maintain and update lead databases with accurate and detailed information.
• Collaborate with sales: Work with the sales team to ensure a seamless handoff of qualified leads and provide feedback on lead generation activities.
• Stay updated: Keep up with industry trends and ensure compliance with regulations like GDPR and CAN-SPAM.

Skills and qualifications

• Communication: Excellent written and verbal communication skills to engage prospects.
• Email Marketing Tools: Proficiency with email marketing platforms and automation tools.
• CRM Software: Experience using Customer Relationship Management (CRM) systems like Salesforce or HubSpot.
• Data Analysis: Ability to analyze data and use metrics like A/B testing to optimize campaign performance.
• Project Management: Strong project and time management skills.
• Writing and editing: Strong ability to write and proofread compelling content for email campaigns.
• Attention to detail: Keen attention to detail to ensure accuracy in all aspects of email marketing.
• Knowledge of regulations: Familiarity with email marketing regulations such as GDPR and CAN-SPAM.
• SEO: Basic knowledge of SEO is a plus, as it can help with visibility.

Job Type: Full-time

Pay: ₹11,411.19 - ₹39,736.39 per month

Work Location: In person