Lead Generation - Email Marketing

As an Email Marketing Specialist, your role is crucial in developing and implementing the email marketing strategy to align with the business goals. Your responsibilities include: - Design, create, and optimize email campaigns to achieve business objectives. - Identify and attract the target audience to expand the company's email list. - Segment email lists based on user behavior for sending targeted campaigns. - Create compelling content for newsletters and promotional emails, ensuring accuracy in grammar and spelling. - Test the success of email campaigns, set KPIs, analyze data, and report on results for continuous improvement. - Maintain and update lead databases with detailed information. - Collaborate with the sales team for a seamless lead handoff and feedback on lead generation activities. - Stay updated with industry trends and ensure compliance with regulations like GDPR and CAN-SPAM. Your qualifications should include: - Excellent written and verbal communication skills. - Proficiency in email marketing platforms and automation tools. - Experience with CRM systems like Salesforce or HubSpot. - Ability to analyze data and optimize campaign performance. - Strong project and time management skills. - Proficient in writing and proofreading compelling email content. - Attention to detail to ensure accuracy in all aspects of email marketing. - Familiarity with email marketing regulations such as GDPR and CAN-SPAM. - Basic knowledge of SEO for enhanced visibility. If there are any additional details about the company in the job description, please provide them.,