PPC Executive Digital Marketing

Key responsibilities of a PPC executive.

The tasks handled by PPC executives tend to focus on campaign delivery and optimisation. These typically include:

• Building campaigns across Google Ads, Bing, and paid social platforms
• Conducting keyword research and managing negative keyword lists
• Writing compelling ad copy and testing headlines and CTAs
• Monitoring budgets, bids, and pacing across campaigns
• Tracking key metrics like CPC, CTR, Quality Score, and conversion rate
• Collaborating with designers on ad creatives and landing pages
• Managing account hygiene and platform audits
• Supporting remarketing strategies and feed-based ad formats
• Reporting on campaign performance and optimisation progress
• Staying updated on platform changes, trends, and betas

This role blends tactical execution with ongoing optimisation and analysis.

Skills and requirements for a PPC executive.

PPC executives support performance campaigns across paid search and paid social.

• 1–3 years of hands-on PPC experience in-house or agency-side
• Familiarity with Google Ads, Meta Ads, and campaign structures
• Understanding of campaign set-up, budget pacing, and bid strategies
• Ability to write and test ad copy and creatives
• Experience with keyword research and search term optimisation
• Basic knowledge of audience targeting, retargeting, and lookalikes
• Confident working with spreadsheets, reporting tools, and platforms
• Interest in performance trends and data analysis
• Comfortable working under pressure with changing budgets or briefs

Most PPC execs start from junior marketing or internship positions and develop their technical skills on the job. Certification in Google or Meta Ads is a plus.

Job Type: Full-time

Pay: ₹13,801.10 - ₹36,754.29 per month

Work Location: In person