Job
Description
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position Position - Lead Disease Area Marketing Your Opportunity We are seeking an experienced marketing professional who is driven by deep customer insights and driving differentiated solutions that bring value for physicians, laboratorians, patients, payers and health systems in our disease areas. The Lead Disease Marketing is accountable for a comprehensive strategy and marketing plan that drives demand across our Corelab, Molecular, Pathology & POC which improves patient outcomes and drives impact. This includes a blend of strategic thinking, cross-functional leadership and tactical execution across personal and non-personal channels. This is a people leader role & reports to Head of Marketing Roles & Responsibilities: Product Co-create and implement marketing plans for Roche Disease Area marketing across Women’s Health, Infectious Diseases, Virology, Blood Screening, Oncology, Cardiology, Critical Care, Immunology and Instrumentation Lead new product launches and strengthen our current portfolio Evaluate and assess potential new launches to further expand portfolio Strengthen and develop KOL advocates to drive impact of focus parameters amongst key stakeholders Developing crisp and impactful marketing collaterals for stakeholders- labs, clinicians, internal sales and RPS teams in collaboration with MSA, RA and Comms Initiate and monitor digital outreach campaigns to clinicians and labs via partnerships with external digital platforms Lead DA relevant conferences, seminars, receptions and exhibitions to strengthen partnerships Responsible for awareness programs and generation of leads Represent affiliate in best practice sharing at APAC and global forums Liaising and networking Responsible for working closely with External vendors, Logistics, RA, MSA, RPS, Supply Chain, Finance for marketing materials, inventory management, product registration, product related notifications, pricing and other audit requirements Commercial Conduct market researches to gather specific insights on Roche value proposition via customer questionnaires and focus groups; survey on competitive prices, demand, value of product Customer Drive monthly competitor attack campaigns with ready reckoner for sales and RPS Conduct Marketing/Scientific training programs for internal and external stakeholders followed by evaluation and monitoring Collaborate with sales colleagues to retain and grow top customers and convert new opportunities Collaborate with CVS team to drive focus parameter revenue at target hospitals Assist labs/hospitals in co-branding opportunities for focus parameters Develop and drive differentiated marketing plans for govt. stakeholders in collaboration with sales Who You Are: 10 to 12 years of Core Marketing experience in IVD or Medical device will be an added advantage People Leadership experience would be an added advantage Experience in managing multiple stakeholders & working in an matrix organization Who we are A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer. Show more Show less
