Location Name:
Pune Corporate Office - Mantri
Job Purpose
Digital Platforms (App & Web) are the key drivers of company’s growth strategy and are expected to generate over 30% of the company’s business over the next 3 years. These platforms generate over 2Bn sessions annually generating traffic for over 73 P&Ls of the company. Digital Content Marketing is at the heart of the companies traffic generation strategy feeding SEO & ASO ecosystems, & enhancing the customers experience on our digital platforms.This is a strategic position and critical to the company’s success as an omnipresent financial services company, across payments, shopping, loans and deposits.We are seeking a talented Content Head with extensive knowledge of financial products, exceptional writing skills, and expertise in leveraging AI tools for content creation. The ideal candidate will have a deep understanding of SEO strategies, traffic generation techniques, and the ability to optimize content for maximum visibility and engagement.Culture Anchor:Think like an Entrepreneur - Encourages new ideas, helps teams improve, and supports them in taking up challengesPractice Emotional Intelligence - Listens to others, stays calm under pressure, and treats everyone with respect.Transform Continuously - Explores opportunities and encourages teams to improve processes and systems for better delivery.Own it - Ensures teams achieve targets, drives capability building and inculcates a sense of accountability in the team.
Duties And Responsibilities
The specialist role will include but not limited to-
- Develop and implement a comprehensive content strategy that aligns with the company's objectives and targets various customer segments.
- Lead a team of content creators, including writers, editors, and designers, to produce high-quality content across multiple channels, including website, blog, social media, and email newsletters.
- Utilize AI tools, including ChatGPT and other content-related AI tools, to enhance content creation processes and improve efficiency.
- Stay updated on emerging trends and best practices in AI-driven content creation and incorporate innovative approaches into the content strategy.
- Leverage in-depth knowledge of financial products to produce informative and engaging content that educates and empowers our audience.
- Optimize content for search engines (SEO) to improve organic visibility and drive traffic to our digital properties.
- Implement strategies for traffic generation, including content distribution, social media promotion, and collaboration with influencers and partners.
- Monitor and analyze content performance metrics, including website traffic, engagement metrics, and conversion rates, to identify opportunities for optimization and improvement.
- Collaborate with internal stakeholders, including marketing, product, and compliance teams, to ensure content accuracy, consistency, and compliance with regulatory requirements.
- Cultivate a culture of creativity, innovation, and continuous improvement within the content team, fostering professional growth and development opportunities for team members.PARTNER MANAGEMENT
- Identify agencies, evaluate their capabilities in alignment with requirements and conduct negotiations for partnership
- Develop key partner relations in various domains
- Set up a partner engagement governance process
- Develop key alliances with large companies like Google, Meta, Adobe, Twitter and alike PEOPLE MANAGEMENT AND COACHING
- Inspire and influence others to think differently, solve problems, and seize opportunities
- Work with cross-functional teams to set and achieve targets
- Determine individual training needs & development plans to build expertise and enhance skills
- Set objectives, conduct reviews, and close appraisal processes for the team as per timelines
- Develop the next line of leadership by driving various training and development initiatives
- Participate in selection process to identify the right talent at senior positions within the function
- Attract, recruit, and lead digital talent who will help drive connected goals by using a consultative and engaging style that encourages active listening, constructive dialogue and gains commitment
- Identify organizational gaps within the marketing team to achieve company objectives. Plan, recruit, retain, and build capacity accordingly
Required Qualifications And Experience
- Qualifications:
- Bachelor's degree in Communications, Marketing, Finance, or related field
