Lead Assistant Manager

Job Description

Position Summary EXL provides consulting and analytics support to fortune 500 companies across multiple industry domains. For this role, you will be helping out a client of Sports & Media domain with data analytics and assist them in taking key business decisions through data-led facts and insights. As a Consultant specializing in Marketing Analytics, your role will be pivotal in harnessing the power of data analytics to inform and optimize marketing strategies across various channels. Based in India, you'll play a crucial role in understanding audience behaviors, refining campaign approaches, and enhancing the Client's brand presence. We're seeking an experienced professional with a background in analytics. Responsibilities Collaborate with the client to understand their business objectives and challenges within the Sports & Media sectors. Work closely with clients to understand their requirements and ensure the delivery of high-quality analytics solutions. Utilize your strong analytical and problem-solving skills to extract meaningful insights from data and contribute to data-driven decision-making. Develop and maintain advanced SQL queries for data extraction and analysis. Leverage Python for data manipulation, analysis, and visualization. Create compelling visualizations, storyboards, and reports to effectively communicate insights to both technical and non-technical stakeholders. Define relevant KPIs and establish robust measurement frameworks to track the impact of marketing efforts Qualifications (Required) Bachelor’s or master’s degree in marketing, Statistics, Economics, Mathematics, Computer Science Engg. or related field from a top tier university/college 2-3 years of hands-on experience in marketing analytics, preferably in the sports, entertainment, or retail industry. Proficiency in statistical analysis tools and techniques & experimental design, with the ability to apply them to marketing challenges. Advanced skills in SQL, Python, or R for data manipulation and analysis. Excellent communication (written & verbal), problem-solving, and critical thinking skills. Self-started and willingness to take on challenging initiatives. Effective time management and attention to detail Proficient in storyboarding, Excel, and PowerPoint. Qualifications (Preferred) Master's degree in a relevant field (e.g., Data Science, Analytics, Business Analytics). Advanced statistical analysis and modeling skills Why Join Us Opportunity to work with one of the most iconic organizations in professional sports, contributing to global marketing efforts from an offshore location. Collaborative work environment with passionate professionals dedicated to leveraging data analytics for marketing excellence. Access to cutting-edge tools and technologies to drive impactful marketing strategies. Competitive compensation package and comprehensive benefits, reflecting our commitment to employee well-being and satisfaction. Be part of a team shaping the future of marketing in sports and entertainment through data-driven decision-making. If you're passionate about sports, adept at analytics, and eager to make a meaningful impact in the realm of marketing, we invite you to join our team.