Key Account Sales Specialist - Horeca - TL

Objective:

As a Team Leader On- Premise, will play a pivotal role in enhancing HCCBPL business in On-Premise / Night Life segment. Will be responsible for Customer acquisition, Driving Secondary Sales as per objective & Relationship management.

Title:    Team Leader On- Premise

Function: Commercial

Work Location: Hyderabad

 Job Responsibilities:

1. Horizontal Expansion /Customer Acquisition:

• Identify new / potential customers in On-Premise / Night Life segment.
• Customer engagement, business proposal, negotiation & closure of TOT.
• Signing of Agreement & initiation of business with complete product range.

2. Sales Plan Execution:

• Craft and execute a comprehensive strategy to achieve Product / Brand wise secondary target in new and existing customer segment.
• Monitoring secondary sales & offtake trend at Brand / pack level for Premium product range.

3. Driving best in class execution:

·      Implementing customer / account / brand specific execution plan to boost offtake

·      PICOS - CDE Management / Activation of Promos / Execution of Combo / Brand Communication & Activation

·      Deriving right business strategy for Special events/Festivals/Large parties in coordination with customers.

3. Customer Relationship Management:

• Cultivate and maintain strong relationships with decision makers.
• Addressing inquiries, concerns, and feedback promptly and professionally

5. Capability building:

-       Training & educating customer’s staffs on the value proposition of key products, especially Schweppes mixers, Smartwater & Monster.

-       Periodical training for bartenders & maintaining relationship to promote HCCBPL brands.

-       Training and support MGRs on upselling and explain the value proposition of premium products.

6. Cross-functional Collaboration:

Collaborate with both MT & GT sales team members, Finance, Channel & CDE team to address bottlenecks & enhance business.

7. Tracking Competition & Trend Analysis:

Stay informed about latest trends in On-Premise business & competitor activities to maintain growth & leadership.

Reports To: Area Key Accounts Manager LKAs (with dotted line reporting to Premium team)

Job Requirements:

Qualifications: Graduation/PG

Experience: 5-6 years of relevant experience from Liquor sector , Energy drink ( preferably Redbull ) or Hotel Industries etc.