Junior Business Analyst

Role Overview for Jr. Business Analyst:

Business Analyst

Key Responsibilities:

• Data-Driven Insights:

  Analyse complex datasets to inform business strategies, optimise product performance, and support decision-making.

• Product Performance Analysis:

  Monitor and analyze product metrics like activation, retention, conversion, churn, engagement, funnel analysis.

• Experimentation & A/B Testing:

  Plan, execute, and analyze A/B tests to evaluate the impact of changes or new features. Use data from A/B tests to make data-driven decisions and optimize the product.

• User Behaviour Analysis:

  Deeply understand customer behaviour and translate insights into actionable recommendations that enhance product and marketing efforts.

• Cross-Functional Collaboration:

  Partner with product managers, marketing, and engineering teams to ensure alignment on goals and seamless execution of business strategies.

• Strategic Planning:

  Identify business opportunities, forecast challenges, and provide data-backed recommendations to senior management.

• KPI Management:

  Define, monitor, and optimise key performance metrics across customer acquisition, retention, and overall product performance.

• Market Research:

  Conduct thorough market research to stay ahead of industry trends, understand competitor strategies, and anticipate customer needs.

• Process Improvement:

  Identify opportunities to streamline operations, enhancing efficiency and customer satisfaction.

What You Bring:

• Experience:

  2-4 years as a Business Analyst in a B2C/D2C product startup or a similarly dynamic environment.

• Analytical Excellence:

  Strong analytical skills with a proven ability to work with large datasets and generate meaningful insights.

• User-Centric Mindset:

  A deep understanding of user behaviour, customer journeys, and the importance of customer-focused design.

• Technical Proficiency:

  Skilled in data analysis tools such as SQL, Excel, and Tableau, with experience in Agile methodologies.

• Strong Communication:

  Ability to distil complex information into clear, actionable insights for diverse stakeholders.

• Proactive Attitude:

  Self-starter who takes initiative, thrives in fast-paced environments, and can work independently.

• Adaptability:

  Comfortable navigating and excelling in a rapidly evolving, high-growth environment.