Internship - CRM

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Beauty, and Luxury. It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities. At CLiQ:

• We obsess over customer delight.
• We are out there to find an alternate way of doing e-commerce.
• We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes.
• We believe in Uncomfortable Transparency.
• We will always be respectful, empathetic, and caring about the well-being of our teams.
• we encourage experiments and creativity in Technology.
• We develop and use technology to enhance day-to-day life and have a positive impact on customers.
• We encourage experiments and creativity in Technology. We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all” Goal of the Project: Enhancingcustomer relationship management and implementing effective retention marketing strategies to drive customer loyalty and repeat business.
  

Objective:
Assist in developing and executing CRM and retention marketing initiatives for Tata CLiQ. Focus on customer engagement, satisfaction, andfostering long-term relationships through targeted content and communication.Deliverables:Customer Segmentation: Collaborate on identifying and segmenting customer groups for personalized communication.Coordinate strategies to help drive traffic and customer retention.Work on setup of remarketing and customer lifecycle management project.Market research and competitors’ analysis and benchmarking.Measure of Success:Customer Retention Rate: Evaluate the percentage of customers retained over a specified period through strategies implemented.Improvement in CRM Channel share to the businessCollaboration with Teams: Assess the level of collaboration with other teams, particularly customer support and marketing.Contribution to Ideation: Measure the contribution to brainstorming sessions and the generation of new ideas for CRM and retention strategies.Qualifications:Recent MBA graduate or pursuing a degree in Marketing, Business, or related field. Strong communication and writings kills.Analytical mindset with the ability to interpret data and draw insights. Familiarity with CRM tools and marketing automation platforms is a plus.This internship offers a unique opportunity to gain hands-on experience in CRM and retention marketing, contributingto the growth and success of Tata CLiQ.