Interior Designer - Brand Retail Identity

Job Purpose:

The Interior Designer – BRI will be responsible for supporting the design and development of innovative, brand-led physical experiences across Royal Enfield’s global portfolio. This role plays a key part in enhancing the brand’s physical presence through thoughtfully crafted retail environments, branded spaces, and touchpoints that reflect Royal Enfield’s identity and values.

The objective is to drive immersive brand engagement, support business and retail goals, and contribute to the creation of scalable, profitable design solutions. The designer will also contribute to spatial graphic design ensuring integration of signage, brand messaging, and visual storytelling within the environment.

The role will report to the Lead – BRI and will work in close collaboration with Global Brand teams

(including Digital, Creative Strategy, and PR), Customer Experience, and Business India teams to design and deliver immersive, on-brand interior environments that reflect the brand’s identity across retail and service formats.

Key Responsibilities:

• Collaborate with the Lead – BRI to implement and evolve the spatial design strategy across Royal Enfield’s physical touchpoints.
• Support the end-to-end creative development of physical brand experiences including retail stores, service centers, exhibitions, shop-in-shop and strategic brand formats ensuring alignment with the brand’s design language.
• Contribute to the creation and refinement of retail toolkits, format guidelines, and style guides to enable scalable and consistent design execution across regions.
• Design or adapt environmental graphics, wayfinding systems, and brand communication elements for physical spaces.
• Collaborate with graphic designers or independently create print-ready artworks for signage, in-store storytelling, walls, and window displays.
• Ensure spatial graphics align with overall interior language and brand identity.
• Participate in the design and development of custom furniture, fixtures, and display systems that support brand presentation, functionality, and spatial storytelling.
• Assist in prototyping innovative, on-brand retail and experience formats based on consumer trends, brand storytelling, and contextual relevance.
• Review and provide design input on architectural layouts, zoning, signage, branding, and fixture details for retail rollouts and partner formats.
• Coordinate with internal teams and external vendors to ensure consistency in the implementation of retail identity.
• Liaise with cross-functional teams including Customer Experience, marketing, visual communication, Dealer Development, Sales, Service and retail operations to deliver cohesive spatial narratives.
• Work within defined project budgets, timelines, and quality parameters to ensure efficient and high-quality design delivery.
• Conduct trend research and benchmarking across lifestyle, retail, and automotive sectors to bring fresh design thinking to brand environments.
• Support on-ground audits, pilot stores, and store evaluations to gather insights and inform future design improvements.
• Maintain organized documentation of design iterations, specifications, and vendor references for future reference and scale-up.

Education:

Bachelor Degree (Full Time) - Specialization in Architecture / Interior Design - Preferably from SID; CEPT; NID; NIFT; MIT Pune; MSU; IIAD; Srishti Manipal Institute of Art, Design, and Technology.

Experience:

• Minimum 5 years of relevant experience in spatial design, interior architecture, retail environments, or experiential design, preferably within lifestyle, automotive, or youth-centric brands.
• Strong brand sensibility with a proven ability to translate brand values into engaging physical experiences and environments.
• Demonstrated creative acumen with an eye for detail, storytelling through space, and design-led problem solving.
• A passion for motorcycling and understanding of motorcycle culture is highly desirable; experience with lifestyle, heritage, or outdoor brands is a strong advantage.
• Proficiency in design and visualization tools such as AutoCAD, SketchUp, Rhino, Revit, 3ds Max (or equivalent), and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong conceptual and executional abilities—from idea generation and sketching to creating detailed design documentation.
• Ability to collaborate effectively in a cross-functional team environment, work independently on multiple projects, and manage timelines and deliverables.
• Knowledge of materials, fabrication processes, and production techniques for retail and spatial environments is a plus.