Institutional Sales Manager (Manufacturing)

Key Responsibilities:

1. Institutional Marketing Strategy Development:

• Strategic Planning: Develop and execute marketing plans to target institutional clients, ensuring alignment with the overall company marketing strategies.
• Market Segmentation: Identify and analyze various institutional market segments relevant to BWM's product offerings, and tailor strategies to meet their specific needs.
• Campaign Management: Design and implement marketing campaigns aimed at institutional clients, incorporating both traditional and digital marketing channels.
• Brand Building: Strengthen the company's brand presence in institutional markets through consistent messaging, targeted communication, and participation in industry exhibitions and trade shows.

2.

• Lead Conversion: Work closely with the sales team to convert potential institutional leads provided by the Business Intelligence Team into clients and follow through with qualified opportunities.
• Promotional Material Development for Sales: Prepare and update marketing materials, presentations, brochures, and case studies tailored to institutional clients' requirements.
• Client Proposal Management: Collaborate with the sales team to draft proposals for institutional clients, ensuring alignment with their procurement processes and expectations.

3.

• Relationship Building: Cultivate long-term relationships with key institutional clients by maintaining regular contact, understanding their needs, and offering customized solutions.
• Customer Retention: Develop strategies to retain institutional clients and maximize lifetime value through ongoing communication, service, and engagement.
• Customer Feedback: Gather client feedback post-delivery and work with internal teams to ensure improvements in service or product offerings.
• Customer Interaction: Work closely with institutional clients, maintaining open communication and promptly addressing any concerns or issues.
• On-Site Visits: Conduct on-site visits to key institutional clients for relationship-building and to understand their unique challenges and needs.
• Custom Solutions: Work with internal teams to develop tailored solutions for institutional clients that fit their procurement criteria and operational needs.

4. Collaboration and Cross-Functional Coordination:

• Cross-Departmental Collaboration: Coordinate closely with other departments, including Sales, Operations, and Product Development, to ensure institutional marketing initiatives are well-supported and executed.
• Sales Team Support: Provide the sales team with market insights, leads, and marketing materials needed to approach institutional clients effectively.
• Training & Development: Assist in training sales and marketing teams on the nuances of institutional marketing to enhance their customer handling skills.

5. Reporting and Analytics:

• Performance Monitoring: Track and report on the effectiveness of institutional marketing campaigns, including lead generation, conversion rates, and overall return on investment (ROI).
• Market Insights: Provide regular updates on market conditions, customer preferences, and emerging trends that could impact institutional marketing efforts.
• Budgeting: Assist in managing the marketing budget for institutional initiatives, ensuring cost-effective strategies and maximum ROI.