Influencer Marketing Specialist

Job Summary

The candidate will be responsible for overseeing and executing influencer marketing campaigns for the company. This role requires a deep understanding of the influencer landscape and an ability to build strong relationships with influencers to deliver successful campaigns. He/she will work closely with the marketing, social media, and content teams to develop and execute influencer campaigns that align with the company's brand and business goals.

Roles & Responsibilities

Develop and execute influencer marketing campaigns to drive brand awareness, engagement, and sales

Identify and recruit influencers that align with the brand's values and target audience

Develop and maintain strong relationships with influencers to ensure successful collaboration and campaign delivery

Manage influencer outreach, negotiation, and contract agreements

Create campaign briefs and ensure all content aligns with brand messaging and guidelines

Analyze and report on campaign performance, making data-driven recommendations for future campaigns

Keep up-to-date with industry trends and innovations in influencer marketing to ensure campaigns remain fresh and relevant

Key Skills required

Bachelor's degree in marketing, communications, or a related field

1+ year of experience in influencer marketing

Strong understanding of social media platforms and influencer landscape

Excellent written and verbal communication skills

Creative and strategic thinker

Strong analytical and problem-solving skills