Influencer Marketing Manager

About the Role

We are looking for a creative and strategic Influencer Marketing Manager to lead our influencer collaborations and campaigns. The ideal candidate will have a strong network of influencers, excellent negotiation skills, and the ability to drive brand awareness, engagement, and conversions through influencer-led strategies.

Key Responsibilities

• Develop and execute influencer marketing strategies to promote brand awareness and sales.
• Identify, approach, and negotiate with relevant influencers, creators, and KOLs across Instagram, YouTube, TikTok, and other platforms.
• Build and maintain strong, long-term relationships with influencers and agencies.
• Plan and manage campaign budgets, deliverables, and timelines.
• Track, measure, and report campaign performance (reach, engagement, ROI, conversions).
• Coordinate with the content, social media, and marketing teams to align influencer content with brand objectives.
• Stay updated on influencer marketing trends, competitor campaigns, and new platforms.
• Ensure influencer content complies with brand guidelines and FTC/ASCI disclosure rules.

Requirements

• 2+ years of experience in influencer marketing, brand collaborations, or social media management.
• Strong understanding of Instagram, YouTube, TikTok, and emerging creator platforms.
• Excellent negotiation, communication, and relationship-building skills.
• Data-driven mindset with ability to analyze campaign performance and optimize ROI.
• Proficiency in influencer discovery & tracking tools (e.g., Upfluence, Aspire, Grin, or similar).
• Creative thinker with knowledge of digital marketing and content trends.

Nice to Have

• Experience in D2C/e-commerce brand influencer campaigns.
• Existing network of influencers across lifestyle, fashion, beauty, tech, or relevant niches.
• Basic understanding of paid ads & performance marketing.

Job Type: Full-time

Pay: ₹250,000.00 - ₹500,000.00 per year

Benefits:

• Paid sick time
• Paid time off

Ability to commute/relocate:

• Kondhwa BK, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Social media marketing: 2 years (Required)

Work Location: In person