Influencer Marketing Manager

Senior Manager – Influencer Marketing - Be Bodywise

Be Bodywise.

You will work closely with Brand, Category, Channel and E-Commerce teams to ensure influencers drive not just awareness, but also business impact.

Influencer Strategy & Leadership:

● Build and execute the influencer marketing roadmap for Be Bodywise

● Own quarterly budget planning, allocation, and optimization

● Lead product GTMs through influencer-first strategies

Campaign Planning & Execution:

● Own the end-to-end execution of influencer-driven campaigns

● Deliver high-quality, on-brand content that resonates with consumers

● Continuously experiment with content formats and platforms to maximize impact

● Develop compelling campaign narratives

● Oversee product seeding initiatives to maximize visibility and trial among influencers

Partnerships & Relationships:

● Build and nurture strong relationships with creators, agencies, and external partners

● Negotiate contracts and ensure smooth execution with external stakeholders

● Develop long-term partnerships that strengthen brand credibility and reach

Performance Analytics & Optimization:

● Define KPIs for influencer collaborations and track performance metrics

● Leverage insights and data to optimize future campaigns, ensuring continuous improvement

● Present performance reports and actionable recommendations to senior leadership

Team Leadership:

● Lead, mentor, and grow a team of influencer marketing professionals

● Drive team independence, accountability, and creative problem-solving

● Foster a culture of experimentation, learning, and speed

Cross-Functional Collaboration:

● Work closely with Channel, Category, Brand and E-commerce teams to align influencer marketing with overall brand priorities

● Sync on product focus, seasonal priorities, and platform dynamics

● Feed influencer learnings back into broader brand-building efforts

What We’re Looking For:

● 6–9 years of experience in influencer marketing

● Strong understanding of D2C brands and performance-driven influencer campaigns

● Proven ability to manage large budgets and scale influencer programs

● Strong people management and leadership experience

● A creative thinker with a data-driven mindset

● Thrives in a fast-paced, high-growth environment with a high bias for action

Why Join Us:

● Lead influencer marketing for one of India’s fastest-growing brands

● Opportunity to drive impact at scale across multiple product categories

● Be part of a young, ambitious, high-ownership team shaping the future of health & wellness in India