Influencer Marketing Manager

Company Description CrackEdge is a career readiness and skill development platform aimed at empowering India's youth, especially from Tier 2 & Tier 3 cities, with practical, job-oriented training and personalized career support. By bridging the gap between education and employability, CrackEdge provides high-impact learning, industry mentorship, and 100% placement assistance. We offer job-oriented training programs, an industry-curated curriculum, live and recorded expert sessions, real-world projects, and one-on-one mentorship. Our mission is to democratize career success by offering inclusive and affordable practical education for every aspiring professional in India. Role Description This is a full-time, hybrid role for an Influencer Marketing Manager located in Vadodara, with some work-from-home flexibility. The Influencer Marketing Manager will be responsible for identifying and collaborating with influencers, developing influencer strategies, managing influencer campaigns, and tracking performance metrics. Day-to-day tasks include building relationships with influencers, negotiating and managing partnerships, creating compelling campaigns, and analyzing campaign effectiveness to optimize future strategies. Qualifications Experience in Influencer Marketing, Social Media Management, and Digital Marketing Skills in Negotiation, Relationship Building, and Communication Analytical skills for tracking performance metrics and optimizing campaigns Ability to develop and execute creative marketing strategies Proficiency in social media platforms and influencer management tools Ability to work independently as well as part of a team Bachelor's degree in Marketing, Communications, or a related field Previous experience with career development or education industry is a plus Show more Show less