Skill required:
Delivery - A/B Testing
Designation:
I&F Decision Sci Practitioner Specialist
Qualifications:
Any Graduation
Years of Experience:
7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.
What are we looking for?
- 7-11 years’ experience in A/B Testing, Multivariate testing on content & merchandising for ecommerce and 3PP (Meta, TikTok etc.) and pureplay retailers (Amazon, Walmart, Shopee, Lazada etc.)
- Test Hypothesis and ideation
- Problem solving skills and mentality
- Excellent Insight generation and presentation skills
- Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision
- Strong written & verbal communication
- Client stakeholder management
- Hands on experience on Adobe Target / Optimizely to execute and measure tests basis business objectives
- Tools - Optimizely, Google analytics 4, CMS platforms (Shopify/magento/drupal etc.), excel
- Experience in A/B testing on 3PP (Meta, TikTok etc.) and pureplay retailers (Amazon, Walmart, Shopee, Lazada etc.)
- Experience using Meta, TikTok Ads manager
- Experience on Retailer/ 3PP seller portal data and analytics – Amazon, Walmart, TikTok, Shopee, Lazada, Nykaa, Sephora etc
- Industry Experience – Beauty, CPG, Retail, E-commerce Roles and Responsibilities:
- Run controlled experiments in which two or more variants (A and B) of a webpage, feature, or marketing element are compared to determine which performs better in terms of user behaviour, engagement, or desired outcomes. It is commonly used in website optimization, marketing campaigns, and product development to make data-driven decisions and improve conversion rates. This will be for ecommerce and 3PP (Meta, TikTok etc.) and pureplay retailers (Amazon, Walmart, Shopee, Lazada etc.)
- In this role you are required to do analysis and solving of moderately complex problems
- May create new solutions, leveraging and, where needed, adapting existing methods and procedures
- The person would require understanding of the strategic direction set by senior management as it relates to team goals
- Primary upward interaction is with direct supervisor
- May interact with peers and/or management levels at a client and/or within Accenture
- Guidance would be provided when determining methods and procedures on new assignments
- Decisions made by you will often impact the team in which they reside
- Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
