Healthcare Sales State Head

State Head: Job Description, Requirements & Core Responsibilities

Location: State Capital (Your own State)

Reporting To: Sales Head-India/ National Sales Manager

Languages: Fluency in English, Hindi & the State Regional Language

Team Size: Sales Development Executives/ Distributor Partners

About Miror

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision.

Learn more: www.miror.in

Work Experience: 15+ years with a minimum of 4+ years of Managing on Roll Sales Team (company employed). He/ She should have experience of working in a blend of at least two of the following Industries, FMCG, Telecom (sales), Insurance, Pharma etc., and Exposure of handling State, Capital City or Multiple Districts.

Core Objective: Report to Sales Head- India (SH)/ National Sales Manager (NSM),

The State Head is responsible for Training & Mentoring the Business Development Executives (BDE’s)/ Sales Executives (SE’s) with product knowledge & Execution.

· Will be Responsible for Planning, Execution and Achievement of Monthly, Quarterly, Yearly Volume & Revenue Targets set by the SH/ NSM

· State Head will effectively use one of the two Business Development Executives for Modern Trade, Specialty O/lets, Product Promotions post the first round of Meeting & Detailing to The Medical Fraternity.

· Hence One dedicated BDE/SE for Pharma Distributors – Gynecologists- Pharmacies

· The Second BDE/ SE for FMCG Distributor-Modern Trade-Specialty O/lets, Product Promotions

Market Sizing, Planning & Strategizing

· Identify, map, strategize market size of the addressable population (consumers),

· Identify, map, strategize market size of the Professional fraternity (Gynecologists, IVF Clinics, Hospitals, standalone Gynecologists clinics, Multi-Speciality Hospitals with Gynecology departments)

· Identify, map, strategize Chemist & Druggists, Pharmacy Stores (premium & chain stores),

· Identify, map, and strategize Modern Trade O/lets (Health & Glow, Nykaa, Reliance Smart Bazaar, Spencer’s Retail, other chain self-service stores). etc.,

· Identify, map, strategize Specialty O/lets (Spas, Boutiques, Yoga Studios, Women focused Gyms & Fitness Centers, Holistic Health Centres, Women’s social & recreation clubs) etc.,

Distribution Management

· To evaluate & onboard Distributors (Pharma & FMCG) by signing the Distributor Agreement with Terms & Conditions of (primary billing, stock holding, secondary billing, stock rotation, payment norms, product placement norms).

· To ensure healthy ROI for distributors and maintain strong relationships.

· To monitor inventory levels and replenishment cycles.

· To meet and engage with the Distributors & resolve issues which are related to the supply, credit, market, product, invoice, pricing, claims etc.

Market Execution- Company & New Product Launch

· To formulate the Beat Plan for the BDE’s/ SEs for meeting Gynecologists, Pharmacies

· To share & follow market visit plans to meet Gynecologists, Pharmacies, Modern Trade O/lets, Specialty O/lets

· To ensure thorough knowledge & confidence of BDE’s/ SEs Company & Product Pitch for detailing to Gynecologists & Pharmacies.

· To ensure the collaterals for the Gynecologists & pharmacy are deployed as per plan

· To ensure Categorization of the Gynecologists & Pharmacies for repeat visits

· To ensure placements of products, SKUs, visibility at the Gynecologists Clinics & Pharmacies.

· Drive product placements, visibility & conduct promotions at Modern Trade & Specialty O/lets.

· Expand Team & Distribution- Width to Tier 2 & Tier 3 Towns

· To conduct Cell Sales & Distribution Network

· To plan & conduct programs for awareness at Large Corporates with special sales activity.

Monitoring, Reporting, Reviews & MIS

· To ensure Primary, Secondary, Tertiary (off take) Volumes & Revenue data are maintained & reviewed.

· To be part of SHI/ NSM weekly reviews & Management reviews

· To conduct weekly reviews with BDE’s/ SEs to ensure planned Targets are met

· To review promotional activities and outcome.

Key Performance Indicators (KPIs)

· Team Performance & Outcomes

· Comprehensive plan & execution for meeting, detailing, placements at Gynecologists, Pharmacies, Modern Trade, Specialty O/lets, Corporates

· Sales achievement of Budget Vs Actual (volumes & revenue)

· Distributor ROI & Additions

· Market Expansion & Footprints at Tier 2 & Tier 3 Towns

Training & Development (BDE’s/ SEs)

· To Train on grooming, sales call

· To conduct & upgrade Training in selling skills & Techniques

· To conduct product Training to BDE’s/ SE’s (off and on the field)

· To conduct Training on new products (products, placement norms, category wise, outlet wise)

Skills Needed

· Adherence, Planning & Execution for Success

· Leadership & People Management Skills

· Knowledge of Microsoft Office & Sales Reporting Apps

Why Join Miror?

· Be part of a pioneering mission focused on empowering midlife women

· Work in a purpose-driven, collaborative environment

· Flexibility in work location and hours

· Opportunity to shape India’s most innovative women’s wellness ecosystem

How to reach me?

Call me or WhatsApp me directly on my number – 9632446027

Email me – indrani@miror.in

Check us out on – www.miror.in

Best Regards,

Indrani Dutta

Senior HR Manager

www.miror.in

Job Types: Full-time, Permanent

Pay: ₹1,000,000.00 - ₹1,400,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person