Head Search Engine Optimization

Role Overview

Head of SEO

Key Responsibilities

• Develop and own the

  SEO roadmap

  across products, platforms, and geographies.
• Lead all aspects of

  on-page, off-page, and technical SEO

  to maximize visibility and organic traffic.
• Partner with Product, Engineering, and Content teams to ensure SEO best practices are embedded across all initiatives.
• Identify new opportunities for

  keyword expansion, content optimization, and link-building

  .
• Drive continuous improvement in

  Core Web Vitals

  , crawl efficiency, and site architecture.
• Monitor and report SEO performance using tools like

  Google Analytics, Search Console, SEMrush, Ahrefs

  , etc.
• Stay ahead of

  search engine algorithm updates

  , industry trends, and competitor strategies.
• Build and mentor a high-performing SEO team, managing internal resources and agency partnerships.
• Collaborate with Marketing and Growth teams to align SEO with overall

  traffic acquisition and conversion goals

  .

Key Skills & Competencies

• Proven experience (10+ years) leading SEO for large-scale

  consumer tech / marketplace / e-commerce platforms

  .
• Strong understanding of

  technical SEO

  ,

  content SEO

  , and

  local SEO

  dynamics.
• Expertise in

  web analytics, keyword research, and SEO tools

  (GA4, GSC, Screaming Frog, Ahrefs, SEMrush, etc.).
• Excellent grasp of

  HTML, JavaScript, site architecture

  , and

  CRO fundamentals

  .
• Strong analytical skills and ability to communicate insights effectively to cross-functional teams.
• Experience working closely with

  product and tech teams

  in an agile environment.
• Strategic thinker with a growth mindset and hands-on execution capability.

Preferred Qualifications

• Bachelor’s or Master’s degree in Marketing, Digital Marketing, Computer Science, or related field.
• Experience in

  real estate, classifieds, or large-scale digital consumer platforms

  preferred.