About Position:
The Head of Strategic Narrative & Thought Leadership will define and drive Persistent’s voice in the market — connecting our technology vision, delivery excellence, and innovation culture into a unified global story. The role blends strategic storytelling, editorial excellence, and market insight, ensuring Persistent’s narrative is consistent, differentiated, and reflective of our leadership in digital transformation and AI-led innovation.
Role: Head of Strategic Narrative & Thought Leadership
Location: Pune & Delhi(NCR)
Experience: 15+ Years
Job Type: Full Time Employment
What You'll Do:
1. Narrative Strategy & Market Positioning
- Develop and own the company’s strategic narrative framework that connects business strategy, innovation, and impact.
- Translate complex technology concepts and organizational priorities into clear, engaging, and market-relevant messages.
- Identify emerging industry themes and shape Persistent’s viewpoints to lead conversations around digital engineering, AI, and sustainability.
- Ensure narrative consistency across leadership communications, brand assets, and external engagements.
2. Thought Leadership Development
- Build and execute Persistent’s global thought leadership agenda — including research programs, whitepapers, executive POVs, and multimedia storytelling.
- Collaborate with business and technology leaders to bring data-driven insights and innovation stories to life.
- Partner with research and analyst firms to co-create content that elevates Persistent’s authority and brand credibility.
- Design high-impact storytelling formats that make technical and business content more relatable and human-centered.
3. Storytelling & Executive Visibility
- Create compelling storytelling assets — including leadership articles, keynote content, podcasts, videos, and digital narratives.
- Support executive communications with clear, insight-led content that strengthens brand reputation and thought leadership presence.
- Bring forward stories that highlight customer success, talent, innovation, and community engagement through the Persistent Foundation.
- Drive storytelling that inspires confidence among clients, partners, analysts, and employees alike.
4. Activation & Channel Integration
- Partner with Brand, PR, Digital, and Events teams to activate narratives across global campaigns, industry platforms, and media channels.
- Integrate storylines into flagship events, analyst briefings, and ecosystem collaborations.
- Ensure message coherence across owned, earned, and partner channels.
- Track performance and optimize amplification strategies to enhance reach and relevance.
5. Measurement & Optimization
- Define and monitor KPIs for thought leadership effectiveness — including reach, share of voice, engagement, and brand sentiment.
- Conduct periodic reviews to refine the narrative strategy based on insights and market feedback.
- Strengthen the link between storytelling, brand perception, and measurable business outcomes.
6. Leadership & Collaboration
- Lead a small, high-performing team of storytellers and content strategists, supported by agencies and creative partners.
- Foster collaboration across global marketing, product, delivery, and communications teams to maintain narrative alignment.
- Champion a culture of authentic, insight-driven storytelling across the organization
Expertise You'll Bring:
- Bachelor’s degree in Marketing, Communications, Journalism, or Business; MBA preferred.
- 8+ years of experience in thought leadership, strategic communications, or brand storytelling, ideally within a technology, consulting, or enterprise B2B environment.
- Proven experience crafting and executing insight-driven narratives that enhance brand reputation and market differentiation.
- Exceptional storytelling and writing skills, with the ability to simplify complex concepts for diverse audiences.
- Experience in managing high-impact content programs, research partnerships, or analyst relations.
- Strong collaboration and stakeholder engagement skills in a global, matrixed environment.
- Comfortable working with senior leaders while driving hands-on execution.
- Experience leading large-scale thought leadership campaigns or insight-driven research.
- Familiarity with enterprise technology ecosystems and partner marketing.
- Background in executive communications, brand journalism, or strategic PR.
- Strong understanding of content distribution, analytics, and amplification best practices.
- Experience managing agencies and creative storytelling partners.
Benefits:
- Competitive salary and benefits package
- Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
- Opportunity to work with cutting-edge technologies
- Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
- Annual health check-ups
- Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents
Values-Driven, People-Centric & Inclusive Work Environment:
Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.
- We support hybrid work and flexible hours to fit diverse lifestyles.
- Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
- If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment
Let’s unleash your full potential at Persistent - persistent.com/careers
“Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.”
