Head of Sales

National Sales Head – Furniture

Location: Delhi, India | National Role | Full-time

About Us

We are a leading Made-in-India furniture brand, known for creating high-quality, durable, and stylish home products that combine craftsmanship with honest pricing. With a growing national presence across online and offline channels, we are now looking for a National Sales Head to drive our next phase of growth.

The Role

As the National Sales Head – Furniture, you will own the P&L of sales across India, driving revenue growth through retail, distribution, e-commerce, and institutional channels. This is a strategic leadership role requiring sales vision, strong execution, and the ability to build high-performing teams.

Key Responsibilities

• Sales Strategy & Execution
• Develop and implement the national sales strategy across retail, distribution, and online platforms.
• Drive expansion into Tier 1, 2, and 3 cities with scalable sales models.
• Ensure consistent achievement of revenue, margin, and market share targets.
• Channel & Business Development
• Build and strengthen relationships with distributors, retailers, modern trade, and institutional buyers.
• Drive e-commerce partnerships and omni-channel growth.
• Identify new business opportunities and expand geographic reach.
• Team Leadership & Performance Management
• Build, lead, and inspire a pan-India sales team.
• Set clear performance metrics, drive accountability, and enable growth through coaching.
• Collaborate with marketing and operations to ensure seamless customer experience.
• Market Intelligence & Brand Growth
• Track market trends, competitor activities, and consumer insights to refine strategy.
• Represent the brand at trade shows, exhibitions, and key industry forums.
• Provide feedback to product teams for continuous innovation.

Qualifications & Experience

• 10+ years of experience in sales leadership, preferably in furniture, home décor, consumer durables, or lifestyle retail.
• Proven track record of scaling sales nationally and leading multi-channel businesses.
• Strong network with distributors, retailers, and institutional buyers.
• Demonstrated ability to lead large sales teams, manage budgets, and deliver on aggressive targets.
• Entrepreneurial mindset with excellent communication and negotiation skills.

What We Offer

• Leadership role in a fast-growing national furniture brand.
• Competitive compensation with performance-linked incentives.
• Autonomy to shape and scale the sales strategy across India.
• Opportunity to be part of a brand that is redefining quality, affordability, and Made-in-India craftsmanship.

Apply Now if you’re a sales leader ready to take charge of building a timeless, trusted furniture brand across India.

Job Type: Full-time

Pay: From ₹150,000.00 per month

Work Location: In person