Head of Sales

Location:

Experience:

Type:

Demould is a fast-growing bakery & gifting brand from Delhi, known for designer cakes, premium hampers, B2B edibles and caf retail. Were building a scalable, system-led sales engine across retail, B2B and digital.

1) Retail store sales 2) B2B 3) Hamper/Gifting 4) Tie-ups/Alliances 5) White-labelling 6) Aggregators (Zomato/Swiggy) 7) Corporate sales

• Revenue Leadership

• Create channel-wise GTM plans with monthly targets, pricing, offers & promos.
• Build a rolling 90-day sales calendar (seasonal events: Rakhi, Diwali, Weddings).
• Own P&L levers: pricing, discounts, AOV, repeat rate, CAC, payback, margins.

• Channel Playbooks

• Retail Store Sales:

  Footfall programs, menu engineering, combos/ATV growth, VM, local partnerships, in-store CRM & WhatsApp.

• B2B/Corporate:

  Prospect CXOs/HR/Procurement, pitch decks, rate cards, SLAs, annual calendars, retention programs.

• Hamper/Gifting:

  Planner & venue partnerships, catalogue & sampling engine, fast TAT proposals, enterprise order handling.

• Tie-ups/Alliances:

  Banquets, planners, venues, co-brandscommission structures and joint promos.

• White Labelling:

  Build B2B edible supply line with MOQs, SOPs, pricing, contracts.

• Aggregators:

  Go-live multi-location, menu curation, photos, ads, ratings, ops SLAs.

• Pipeline & Systems

• Implement & enforce CRM (Bigin): 100% lead capture, <2 hr first response, follow-up cadences.
• Build dashboarding: channel revenue, conversion, AOV, TAT, churn, margin.

• Team & Training

• Hire, coach and manage field execs, sales coordinators & aggregator lead.
• Weekly reviews; call audits; proposal quality control; objection handling library.

• Cross-Functional Execution

• Work with Ops/Kitchen for feasibility & capacity; with Marketing for performance ads & content; with Finance for margin discipline and collections.

• Governance

• Contracts, rate cards, credit policies, collections follow-through; ensure SOPs & brand standards.

• 56 years in F&B/events/gifting with proven multi-channel sales success.
• Strong negotiation, enterprise pitching, and relationship management.
• Hands-on with CRM, funnel management, and data-led decision making.
• Hustle mindset; comfort with field travel; high ownership & speed.
• Excellent communication (Hindi & English); presentation-ready.