Head of Offline Growth

About CYBX

Cybersecurity Superapp with embedded insurance

Role Summary

dynamic, entrepreneurial leader

Key Responsibilities

Strategy & Leadership

• Build and execute CYBX’s

  offline growth strategy

  across India.
• Own offline acquisition

  P&L (~₹50–100 Cr annually)

  with clear ROI targets.
• Define budgets, set targets, and report performance to CXOs and Board.

Partnership Development

• Identify, onboard, and manage

  strategic partners

  across multiple ecosystems, including:
• Consumer-facing touchpoints (retail stores, OEMs, telcos, service providers).
• Institutional & organizational networks (universities, corporates, associations, NGOs, government programs).
• Communities & affinity groups (clubs, societies, cultural bodies, events).
• Emerging categories (fintechs, insurers, OTT platforms, digital platforms).
• Negotiate

  win–win commercial models, incentive structures, and long-term alliances.

• Build

  repeatable partner playbooks

  that can be deployed at scale nationwide.

Execution & Scale

• Set up

  regional growth hubs (North, South, East, West)

  with local managers.
• Manage

  field promoters, trainers, and agency partners

  to drive activations.
• Roll out standardized

  activation kits

  (posters, QR codes, demo scripts, standees).
• Ensure

  brand consistency and compliance

  across all offline touchpoints.

Data & ROI

• Track activations through

  attribution tools (Appsflyer, GA4, PowerBI)

  .
• Optimize incentive structures to maximize partner performance.
• Drive

  cost efficiency and payout integrity

  through process discipline.

Candidate Profile

Experience

• 10–15 years

  in Sales / Marketing / Partnerships with a focus on

  offline growth, activations, or distribution.

• Prior experience in

  Telecom, Fintech, Consumer Tech, FMCG, or Experiential Marketing.

• Proven record of

  scaling offline acquisition programs nationally.

• Hands-on

  P&L management

  with budgets ≥ ₹50 Cr.
• Experience leading

  multi-regional teams

  and working with

  external agencies/partners.

Skills & Competencies

• Strong ability to

  forge partnerships across retail, institutions, corporates, and communities.

• Data-driven

  decision-maker with comfort in dashboards & attribution metrics.
• Excellent

  negotiation and commercial structuring

  skills.
• Strong

  people leadership

  with experience managing distributed teams.

• Process-oriented

  mindset to manage incentives, compliance, and reporting.

Personal Traits

• Street-smart hustler + strategic thinker.

• Comfortable in

  startup/high-growth environments.

• Ability to inspire trust with

  CXOs, community leaders, and retail owners alike.

• High energy, entrepreneurial mindset, and resilience to scale a new category.

Why Join Us?

• Be at the forefront of

  digital trust & safety

  for millions of Indians.
• Build a

  first-of-its-kind offline growth engine

  in cybersecurity.
• High visibility role with

  direct impact on subscriber growth and revenues.

• Opportunity to work with a

  fast-scaling, visionary leadership team.