Head of Marketing

About SuperK

Role Overview

Key Responsibilities

• Own and drive the marketing charter

  from brand to performance, across online and offline.
• Lead

  customer acquisition, engagement, and retention

  through digital channels (Meta, Google, etc.) and CRM (SMS, WhatsApp, app notifications).
• Build and scale our

  Membership & Loyalty Program

  crafting compelling value props, offers, and repeat loops.
• Design and implement

  local offline activations

  and campaigns tailored for Tier 3-5 consumers.
• Manage marketing calendar across festive periods, product launches, store openings, and regional initiatives.
• Work cross-functionally with

  product, supply chain, store ops, and analytics

  teams to amplify business impact.
• Lead a small team of specialists and agency partners to deliver high-quality output at speed.
• Own marketing budgets, performance metrics, and optimization of CAC/LTV.

What You ll Need

• 7-12 years of experience in

  retail, FMCG, consumer internet, or D2C

  .
• Proven experience in

  multi-channel marketing

  digital + offline + CRM.
• Experience managing or scaling a

  loyalty/membership program

  is a strong plus.
• Deep understanding of

  Tier 2-5 customer behavior

  and marketing localization.
• Strong strategic thinking and execution ownership; data-driven and ROI-focused.
• Ability to work in a

  fast-paced, founder-led

  environment and build from scratch.

Why SuperK

• Be part of a brand that s

  redefining grocery retail for Bharat

  .
• Work directly with founders and leadership to

  drive business growth

  .
• Build systems and campaigns that

  reach and impact millions of families

  in small towns.
• Take

  end-to-end ownership

  of marketing with speed, autonomy, and purpose.