Head of Marketing

Job Description

Location: Mumbai Experience: 5–10 years in brand, digital & performance marketing We value attitude over just experience — fresh thinkers and high-agency hustlers are welcome to apply. CTC: ₹9–14 LPA (Performance + ESOP-linked) About the Role: We’re looking for a brand-first growth hacker who can build Rapsap into India’s most loved retail name. From ATL to performance, and from loyalty to footfall—this role owns the full marketing engine. Think of this as CMO of the battlefield , not just a brand guardian. What You’ll Own: Shape the brand voice, visual identity, and communication strategy Drive traffic & conversions across both app and physical stores Build and lead performance marketing across paid + organic channels Own content, SEO, influencer and campaign performance Scale customer retention via CRM, loyalty & re-engagement Build and track key growth metrics—CAC, LTV, ROAS, NPS, etc. We’re Looking For: Experience in brand, digital, or D2C marketing Bonus: experience in retail, Q-commerce or FMCG Ability to balance performance with creative Sharp storyteller who understands consumer psychology Mumbai-based or willing to relocate Show more Show less