Head of Marketing

As the Head of Marketing at Propel Industries, you play a crucial role in shaping the global brand presence of the company. You will be responsible for developing and executing innovative strategies that enhance Propels identity, drive market demand, and establish our brand as the preferred choice for customers in the mining, quarrying, and infrastructure sectors. Your primary responsibilities will include crafting and implementing the brand strategy, overseeing digital and account-based marketing initiatives to generate qualified leads, leading go-to-market strategies for new product launches, managing high-impact events to enhance brand visibility, and defining a compelling brand narrative that resonates with our target audience. To excel in this role, you should hold a Bachelors or Masters degree in Marketing, Business Administration, or a related field, along with a minimum of 10 years of experience in brand management, marketing strategy, and go-to-market execution, preferably in the field of Construction Equipment. You should have a proven track record of scaling brands across various channels, expertise in digital marketing, account-based marketing, and marketing automation tools, as well as a strong grasp of market research, consumer insights, and competitor analysis. In addition to your technical skills, you should possess exceptional communication, leadership, and cross-functional collaboration abilities. A creative thinker with strong analytical and problem-solving skills, you will be instrumental in driving the success of Propel Industries brand and marketing initiatives. Key Competencies required for this role include Brand Management, Digital Marketing Expertise, Go-To-Market Strategy, Account-Based Marketing, and Event Management. Join Propel Industries and be the driving force behind our brand's success in the global market.,