Head of Marketing

Position Overview

Propel Industries

Responsibilities

• Develop and Execute Brand Strategy:

  Architect of brand and marketing strategy. Create and run the main plan for the company's brand and marketing.

• Lead Digital & Account-Based Marketing (ABM):

  Oversee all digital marketing channels and lead targeted ABM campaigns to generate qualified leads.

• Spearhead Go-To-Market (GTM) & Product Launches:

  Design and implement effective GTM strategies for new products and market expansions, ensuring a successful launch and market adoption.

• Manage High-Impact Events:

  Plan and execute major events and exhibitions to build brand presence, generate lead.

• Craft the Brand Narrative:

  Define and communicate a compelling product story and clear value proposition that resonates with customers.

Qualifications

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.
• 10+ years of experience in brand management, marketing strategy, and GTM execution, preferably in [Construction Equipment].
• Proven track record in building and scaling brands across multiple channels.
• Expertise in digital marketing, ABM, and marketing automation tools.
• Strong understanding of market research, consumer insights, and competitor analysis.
• Exceptional communication, leadership, and cross-functional collaboration skills.
• Creative thinker with strong analytical and problem-solving abilities.

Key Competency

• Brand Management.
• Digital Marketing Expertise.
• Go-To-Market (GTM) Strategy.
• Account-Based Marketing (ABM).
• Event Management.