Head of Marketing

Head of Marketing

Roles & Responsibilities:

• Strategic Planning & Execution

  : Develop and execute integrated marketing strategies across digital, print, and event channels to enhance customer acquisition, engagement, and brand presence.

• Content & Brand Management

  : Oversee high-quality content creation, including social media posts, articles, and marketing materials, supported by a dynamic social media calendar. Ensure consistent messaging across all channels, aligning with the brand's identity and values.

• Digital Strategy

  : Implement and oversee a 360-degree digital strategy across platforms like

  Instagram, Meta, YouTube, and LinkedIn

  , including

  SEO

  , paid campaigns, and geographical boosting to maximize brand awareness, lead generation, and

  ROI

  .

• Team Leadership & Collaboration

  : Lead and mentor a high-performing team of marketing professionals. Collaborate with creative agencies to deliver innovative designs and assets. Work with media houses like Vogue and Elle Dcor to enhance brand visibility.

• Performance Analysis & Reporting

  : Develop and implement frameworks for performance tracking, analyze results, and optimize budgets to align with business goals. Share detailed reports with stakeholders, providing actionable insights.

• Production & Vendor Management

  : Ensure the timely creation of marketing materials, including brochures, renders, and videos. Manage vendor relationships for cost-effective execution. Oversee product photoshoots and video production to ensure alignment with brand aesthetics.

Skills Required

• A minimum of 10 years of experience in marketing within the

  luxury brands

  sector.
• Proven track record in marketing to

  HNIs (High-Net-Worth Individuals)

  and managing significant budgets.
• Strong understanding of luxury branding, marketing strategies, and consumer preferences.
• Exceptional creative vision, a keen eye for detail, and a deep grasp of digital marketing strategies.
• Excellent leadership, communication, and collaboration skills.
• Strong analytical skills, with the ability to assess campaign performance and make data-driven decisions.
• The ability to thrive in a fast-paced, growing startup environment.

QUALIFICATION:

• MBA in Marketing

  from a top-tier institution is mandatory.