Job
Description
Role Overview: Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. They are one of the fastest-growing tech startups in the region, consistently charting new heights. Key Responsibilities: - Manage and optimize the marketing tech stack across brands including HubSpot, Airtable, Webflow, Clevertap, and other systems. - Design and oversee automation workflows, lead scoring models, and audience segmentation frameworks. - Partner with marketing teams to ensure campaign set-ups, UTMs, and tracking systems are consistent and high-quality. - Build and maintain dashboards and analytics for campaign performance, funnel conversion, and marketing ROI. - Collaborate with RevOps, Finance, and BI to ensure clean data flow and attribution integrity across systems. - Conduct quality audits of data, systems, and campaigns to ensure compliance with privacy regulations (GDPR, PDPA). - Architect Manifest's marketing operations blueprint - a unified system that powers multiple brands and markets. - Build the Marketing Ops Department with key hires, roles, and responsibilities. - Define and implement scalable processes, playbooks, and SOPs for campaign planning, execution, and reporting. - Build and mentor a high-performing marketing ops team of automation specialists, analysts, and system administrators. - Develop the Marketing Operations Handbook - Manifest's governance framework for data, automation, and workflow design. - Lead cross-brand operational initiatives such as tech consolidation, attribution modeling, and lead lifecycle optimization. - Serve as the strategic bridge between creative marketing, growth, and executive leadership - translating insights into action. - Identify opportunities for efficiency and innovation, including AI automation, predictive analytics, and process redesign. Qualifications Required: - A bachelor's degree in Marketing, Business Analytics, Information Systems, or a related field. Experience Required: - 10-15 years of experience in Marketing Operations, Growth Operations, or Revenue Operations, with at least 5 years in leadership roles (B2B essential, additional B2C experience desirable). - Proven success managing multi-brand or multi-region marketing systems and teams. Skills Required: - Advanced proficiency in HubSpot, Airtable, Webflow, and marketing analytics tools. - Strong command of CRM architecture, data modeling, and cross-platform integrations. - Expertise in lead lifecycle management, campaign attribution, and pipeline analytics. - Analytical and process-driven mindset with deep familiarity with marketing KPIs (MQL velocity, CAC, ROI, etc.). - Excellent stakeholder management and communication skills - able to influence across C-suite and functional teams. - Strong project management capabilities with experience in multi-system rollouts and change management.,
