4 Campaign Attribution Jobs

Key Deliverables: Lead end-to-end reporting and analytics for global marketing campaigns, lead generation, and pipeline contributions across regional business units. Provide strategic recommendations based on forecasting of marketing results to optimize marketing investments. Ensure accurate tracking and integrity of marketing data using tools such as Salesforce, Marketo, and Power BI. Deliver regular performance reports and dashboards to senior leadership, offering insights into marketing performance and ROI. Role Responsibilities: Develop and manage reporting for marketing campaign performance, including lead generation and pipeline contributions. Lead strategic insight and forecasting for marketing results, setting and monitoring performance targets. Oversee marketing technology and data governance, ensuring accurate tracking and data flow. Act as the primary point of contact between corporate marketing and regional teams, supporting the global tracking and measurement efforts.

Key Deliverables: Lead global marketing analytics, performance measurement, and reporting for building automation business. Forecast marketing results, establish performance targets, and optimize investment decisions. Ensure accurate data governance, campaign tracking, and reporting using Salesforce and Marketo. Provide regular performance reports, dashboards, and strategic insights for senior leadership. Role Responsibilities: Own end-to-end marketing campaign performance, lead generation, and pipeline contribution reporting. Act as the primary liaison between corporate marketing operations and regional teams. Conduct training sessions on campaign measurement, reporting best practices, and tool usage. Collaborate with cross-functional teams to drive consistent performance tracking globally.

As a Marketing Automation Manager at Accenture, your role will involve driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. You will provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Working closely with clients, you will design, build, and implement initiatives to improve business performance. Your responsibilities will include planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. You will design new campaign strategies based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In addition, you will lead discovery and design workshops with clients, follow proven methodologies to enable clients to achieve their unique business objectives, and develop project plans and design documents. You will collaborate with technology solution providers and marketing agencies to deliver the best solutions, possess a strong understanding of marketing processes and technologies, and be proficient in research and analysis. To excel in this role, you should have strong analytical, problem-solving, and communication skills. You must be able to work effectively in a fast-paced, dynamic environment and use insights for campaign and strategy optimization. Additionally, experience with Mar-tech tools such as Adobe Campaign, Adobe Experience Cloud, Marketo, and others will be beneficial. This position offers an opportunity to work on innovative projects, career growth, and leadership exposure. If you are a driven professional with 12-14 years of experience and possess a degree in any field, we encourage you to apply and bring your best skills forward to contribute to our team at Accenture.,

As a Marketing Automation Manager at Accenture, you will play a crucial role in driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Your responsibilities will involve providing strategic advisory services, conducting market research, and developing data-driven recommendations to enhance business performance. You will work closely with clients as consulting professionals to design, build, and implement initiatives that improve business performance. Your main focus will be on planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. Additionally, you will design new campaign strategies and marketing plans based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In this role, you will gather business requirements, design processes and solutions for marketing and advertising implementations, and work on campaign attribution and strategy optimization. You will also drive business development efforts and contribute to thought leadership in the marketing automation space. To excel in this position, you should partner and team with technology solution providers and marketing agencies, have a strong understanding of marketing processes and technologies, and be proficient in research, analysis, and identifying new opportunities. Additionally, you should be able to establish effective working relationships, lead teams independently, and work effectively in a remote and unstructured environment. Your technical skills should include relevant experience in the required domain, strong analytical and problem-solving abilities, and a good understanding of marketing technologies. Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, and other Mar-tech tools is preferred, along with exposure to Campaign tools like Pega decisioning, SFMC, etc. Proficiency in using marketing analytics tools and implementing MarTech platforms like Adobe Experience Cloud will be beneficial for this role. This position offers you the opportunity to work on innovative projects, grow in your career, and gain leadership exposure within Accenture. If you have 12-14 years of experience and any degree qualification, and possess the required skills and expertise, we invite you to bring your best skills forward and contribute to our dynamic team. About Our Company | Accenture,