Head Of Marketing

• Own Execute Demand Generation Strategies:

  Design and implement high-impact, multi-channel demand generation campaigns that drive pipeline growth and accelerate sales.

• Leverage Martech Data-Driven Insights:

  Work with cutting-edge marketing automation, CRM, and analytics tools to optimize campaign performance and maximize ROI.

• Cross-Functional Impact:

  Partner closely with sales, inside sales, creative teams, and other stakeholders to align marketing with revenue goals.

• ABM Targeted Engagement:

  Execute account-based marketing (ABM) strategies to attract and nurture high-value prospects through personalized content and engagement.

• Multi-Channel Execution:

  Effectively expand and manage demand generation programs across search, social media, content marketing, webinars, video, and website optimization.

• Optimize Revenue Reduce Leakage:

  Implement best practices to maximize marketing efficiency and ensure marketing-qualified leads (MQLs) seamlessly transition into sales-qualified leads (SQLs).

• Market Intelligence Positioning:

  Own competitive research, buyer insights, and value proposition messaging to position NetCom Learning as a market leader among decision-makers in B2B and B2G segments.

• Sales Enablement Collaboration:

  Ensure the sales team is equipped with the right messaging, sales collateral, and lead insights to drive conversions and close deals.

• Process Performance Management:

  Oversee marketing automation processes, CRM integrations, and reporting dashboards to track lead flow, campaign effectiveness, and ROI.

• Optimization Analytics:

  Track key performance metrics, analyze campaign effectiveness, and continuously optimize strategies using Google Analytics, SEO tools, and marketing automation platforms.

• Team Leadership Development:

  Manage and mentor a team of 10-12 marketing professionals while fostering a culture of innovation, accountability, and performance excellence.

Who Are We Looking For

• 8+ years of experience in demand generation, digital marketing, or B2B marketing roles
• Expertise in omni-channel marketing, including search, social, content, and email marketing
• Strong understanding of marketing automation, CRM systems, and lead scoring methodologies
• Analytical mindset with a deep understanding of campaign measurement and performance optimization
• Experience in ABM, inbound marketing, and sales enablement strategies
• Strong leadership, project management, and cross-functional collaboration skills
• Experience in the training or education industry is a plus

You ll fit in by

• Thinking like an owner
• Communicating with honesty, candor, and respect
• Being resourceful and creative
• Acting with empathy

You ll love it because

• You will create and share meaningful, solution based tools
• You will have autonomy and growth opportunities
• You will collaborate with other brilliant minds

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