Head Of Marketing

20 - 25 years

20 - 22 Lacs

durgapur

Posted:3 hours ago| Platform: Naukri logo

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Skills Required

marketing marketing strategy health care services wellness branding mba hospital marketing healthcare marketing marketing management healthcare medical hospital hospital sales

Work Mode

Work from Office

Job Type

Full Time

Job Description

Head of Marketing

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to enhance brand visibility and patient acquisition.
  • Lead, mentor, and manage a marketing team of 3040 professionals across various functions (digital, offline, PR, and corporate communication).
  • Oversee marketing budgets, campaigns, and ROI analysis to ensure optimal resource utilization.
  • Build and maintain relationships with healthcare partners, referring doctors, and corporate clients.
  • Drive hospital branding initiatives, community outreach programs, and CSR activities.
  • Collaborate with hospital leadership to align marketing strategies with overall business objectives.
  • Monitor market trends, competitor activities, and industry developments to identify new opportunities.
  • Ensure consistent and high-quality communication across all marketing channels.
  • Implement innovative digital marketing strategies including social media, SEO, and patient engagement campaigns.

Key Requirements:

  • Bachelor’s or Master’s degree in Marketing (MBA / BBA preferred).
  • Minimum 20 years of experience in marketing, with at least 10 years in team leadership roles managing large teams (30–40 members).
  • Proven experience in the

    healthcare or hospital industry

    is essential.
  • Strong analytical, communication, and leadership skills.
  • Ability to develop data-driven marketing strategies and deliver measurable outcomes.

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Vivekananda Hospital

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