Head Of Marketing

Role Overview: As the Head of Marketing in the education sector, you will play a crucial role in leading marketing initiatives across offline and digital channels. Your primary focus will be on developing and executing strategic marketing plans to drive growth through innovative, data-driven campaigns. You will be responsible for shaping the brand's marketing vision, managing a team of marketing professionals, and driving student acquisition and institutional partnerships. Key Responsibilities: - Develop and execute the overall marketing strategy aligned with the organization's business objectives. - Strengthen and position the institution's brand in the education space through consistent messaging and impactful campaigns. - Drive enrollment and lead generation through multi-channel campaigns (digital, ATL, BTL, and on-ground). - Oversee SEO, SEM, social media, content, influencer, and performance marketing initiatives to increase visibility and engagement. - Identify market trends, competitor activities, and student behavior to inform marketing strategies. - Lead and mentor a team of marketing professionals, agencies, and vendors to deliver high-impact campaigns. - Build collaborations with schools, colleges, education consultants, and corporates for outreach and lead generation. - Plan and execute education fairs, seminars, webinars, and other student engagement events. - Manage and optimize the marketing budget for maximum ROI. - Track KPIs, analyze campaign performance, and present insights to the leadership team. Qualification Required: - MBA/PGDM in Marketing, Communications, or related field from a reputed institution. - 12-15 years of progressive experience in marketing within the education sector (universities, coaching institutes, EdTech, or skill development organizations). - Proven track record of brand building and student acquisition. - Strong grasp of digital and performance marketing tools and analytics. - Excellent communication, leadership, and strategic planning skills. - Experience in managing cross-functional teams and external agencies. Please note that the work location is in person for this full-time job.,