Head of Growth & Co-Founder

Company Description

Folius Labs is a category-defining nutraceutical and natural health products company at the intersection of scientific innovation and global wellness. Leveraging advanced research, digitized manufacturing, and AI-driven marketing, Folius Labs develops world-class, evidence-based supplements tailored for modern consumers. Following a successful and significant institutional fundraise, Folius Labs is positioned for accelerated expansion across the US and global markets.

Role Description

We are seeking a visionary Head of Growth & Co-Founder to architect and lead our next phase of scale. This founding leadership position is ideal for an accomplished D2C growth leader with a proven record of scaling consumer brands—especially in the health, wellness, or natural products sectors—and a keen expertise in breaking into international (notably US) markets. The ideal candidate brings world-class credentials, a builder’s mindset, and the maturity to guide high-performing, cross-functional teams in an entrepreneurial setting.

Key Responsibilities

• Strategic Growth Leadership:

• Formulate and execute a holistic growth strategy encompassing customer acquisition, retention, channel expansion, and revenue optimization.

• Develop and operationalize models that ensure scalable and sustainable D2C growth, adapting strategies to international consumer segments and evolving market trends.

• US & International Market Expansion:

• Lead the entry, establishment, and rapid scaling of Folius Labs in the US and other strategic global markets.

• Oversee regulatory strategy and compliance for dietary supplements and wellness products in target regions.

• Build and nurture partnerships with key local players, influencers, and affiliates to establish rapid market traction.

• Performance Marketing & Brand Building:

• Drive full-funnel performance marketing across Meta, Google, Amazon, YouTube, TikTok, and emerging digital channels.

• Orchestrate omnichannel growth, ensuring seamless customer journeys across brand D2C platforms, marketplaces, and subscription models.

• Partner with creative and scientific teams to position Folius Labs as the trusted authority on natural wellness.

• Cross-Functional & Team Leadership:

• Build, coach, and inspire a high-impact growth team across marketing, analytics, community management, and partnership development.

• Own P&L responsibilities within the growth function and align cross-team initiatives to company objectives.

• Foster close collaboration with product innovation, manufacturing, and scientific communication leads.

Candidate Profile

• Proven D2C Success:

• Demonstrated success in scaling D2C brands, ideally from launch to high revenue milestones, with depth in consumer lifecycle management and digital expansion.

• Global Playbook:

• Direct experience in launching, scaling, and operating consumer businesses in the US market, with sharp insight into local regulatory, commercial, and consumer behaviors.

• Pedigree & Expertise:

• MBA or equivalent from a top-tier US business school strongly preferred; quantitative and analytical rigor essential.

• Healthcare & Wellness Acumen:

• Expertise in nutraceuticals, supplements, healthcare, wellness, or natural products; hands-on exposure to global go-to-market strategies in these domains is highly advantageous.

• Leadership & Maturity:

• Track record of leading and managing large, multidisciplinary teams; strategic yet practical approach with capacity for high-stakes decision making.

• Entrepreneurial Spirit:

• Bold, resilient, and comfortable with ambiguity; thrives in builder environments with end-to-end ownership and accountability.

Desired Competencies

• Analytical excellence; adept at data-driven growth, channel attribution models, and customer insights.

• Mastery of performance marketing and cohort-based retention strategies.

• Global cultural awareness with flexibility to adapt strategies to diverse markets.

• Outstanding communication, stakeholder alignment, and team-building strengths.

• Passion for category creation, continuous learning, and brand evangelism on a global stage.

What We Offer

• Founding team status with high-impact equity and profit-sharing.

• The opportunity to scale a science-first wellness brand, leveraging substantial investor backing and global partnerships.

• Vision, autonomy, and resources to drive disruptive, market-making outcomes.

• Exposure to leadership in scientific innovation, AI-led marketing, and large-scale international growth.

• For the right candidate, this is an opportunity to help craft the future of global wellness and build a legacy brand—backed by strong investment and driven by purpose, science, and sophisticated leadership.