Head of Ecommerce

As the Head of Ecommerce at The Ayurveda Experience, you will be responsible for owning the full P&L for the geography, where you will set aggressive revenue, margin, and CAC/LTV targets. Your role will involve crafting and executing a holistic growth strategy across D2C, marketplaces, offline, and emerging channels. You will also be required to forecast demand, manage end-to-end inventory, and ensure minimal stock-out and ageing stock. In this position, you will define product-market fit, localize hero SKUs, craft new product roadmaps, and discontinue low ROI product lines. Collaboration with R&D to adapt formulations for regional regulations and preferences will be a key aspect of your responsibilities. You will orchestrate 360 marketing performance, influencer, CRM, and PR activities while allocating budgets for maximum return on ad spend. Recruitment, mentoring, and performance management of cross-functional teams including growth, operations, customer service, retail, and trade will be essential. You will champion customer obsession, gather VOC insights for product updates and CX enhancements, and drive strategic partnerships with wellness chains, tourism boards, and Ayurveda clinics to expand reach. Ensuring legal and tax compliance, presenting quarterly business reviews, deploying test-and-learn culture, setting up disaster-recovery plans, benchmarking competition, and acting as the brand's cultural ambassador are also part of your role. Qualifications for this position include having graduated from Tier 1 colleges such as IIMs, XLRI, MDI, ISB, along with 10 to 17 years of relevant work experience in the Retail industry (FMCG, Retail, E-commerce). The Ayurveda Experience, America's largest online Ayurvedic house of brands, markets natural, herbal skincare, body-care, haircare products, and wellness supplements. With a global presence and a large customer base, the company is focused on providing high-quality products and services to customers worldwide. For more information about the company, please visit the official website at https://transformative.in/,