Head - Marketing, Branding & Communication

Required/Mandatory Skills

• Strategic thinking with strong creative and analytical skills.
• Excellent verbal, written, and presentation skills.
• Strong understanding of higher education marketing trends and digital media.
  

Desirable Skills

• Prior experience in the education sector or service industry preferred.
• Proven track record of delivering measurable marketing results.
• Crisis management and media handling expertise.
• Proven leadership and team management capabilities.
  

Educational Qualification

• Master’s degree in Marketing, Communications, Journalism, Business Administration, or related field.
• 10–15 years of experience in marketing, communication, or branding, with at least 5 years in a leadership role.
  

Job Roles & Responsibilities

• Strategic Marketing & Branding
• Develop and implement marketing, communication and branding strategies aligned with the Institutional goals.
• Position the University as a leader in academics, research, innovation and student experience.
• Conduct market research, competitor analysis, and student trend studies to inform campaigns.
• Ensure consistency in branding for internal and external communication, merchandise, events and digital presence.
• Communication & Public Relations
• Oversee all internal and external communications, including press releases, newsletters, speeches and annual reports.
• Foster strong relationships with alumni, media, influencers, education networks, and community stakeholders.
• Prepare press releases, speeches, and statements for leadership.
• Handle crisis communication in coordination with the senior management and ensure a positive image of the University.
• Digital Marketing & Social Media
• Oversee the university’s digital presence, including website, SEO/SEM, social media platforms, and online advertising.
• Drive content creation like videos, blogs, newsletters, podcasts and LinkedIn posts showcasing academic excellence, student achievements, and campus life.
• Utilize analytics to measure and improve digital campaign performance.
• Admissions & Outreach Support
• Collaborate with admissions teams to design & develop targeted marketing strategies for domestic and international student enrolment.
• Plan and execute content for promotional events such as open houses, education fairs, webinars, and campus tours.
• Develop collateral (brochures, prospectuses, presentations) for prospective students.
• Leadership & Team Management
• Lead, mentor, and develop a high-performing marketing and communication team.
• Manage budgets, vendor contracts, and project timelines efficiently.
• Ensure cross-department collaboration for cohesive messaging and brand integration.
• Events & Engagement
• Lead branding and promotion for Key institutional events such as convocations, seminars, conferences and alumni meets.
• Oversee promotional materials and event coverage.
  

Interested candidates are requested to apply through the below-mentioned link