Head - Brand & Marketing

Job Title:

Organization:

Role overview

Laul Global | MSM Unify is a global education and workforce organization with colleges in Canada, a university in the United States, and strong global mobility, institutional, and employer partnerships. The Head – Brand & Marketing will elevate the existing marketing function into a global, revenue-accountable growth engine, building a global-first brand and demand engine that directly moves revenue across regions.

Key responsibilities

1. Global demand generation & growth

• Build and own multi-region lead generation systems for students (B2C), agents (B2B2C), and institutions/employers (B2B).
• Align closely with sales, partnerships, and business vertical heads to drive pipeline and revenue impact.
• Implement attribution, ROI tracking, and forecasting, treating marketing budgets as growth investments.

2. Gen Z–native brand & communication

• Build an authentic, global brand that resonates with Gen Z: human, conversational, and culturally relevant.
• Use short-form video, creator-style storytelling, community-driven content, and platform-native formats.

3. Virality, social intelligence & cultural relevance

• Design systems for virality and always-on social listening, rather than one-off campaigns.
• Understand what content travels globally versus what must be localized, creating shareable narratives.

4. Performance marketing & funnel intelligence

• Own performance marketing across platforms and regions with continuous experimentation.
• Drive creative testing, funnel optimization, and conversion analysis, balancing brand and demand.

5. Tech-enabled, data-driven marketing

• Use marketing automation, CRM, attribution models, analytics dashboards, and AI-assisted content.
• Partner with technology leadership to build and evolve a modern global martech stack.

6. Team elevation & capability building

• Elevate the existing team’s thinking and output with global benchmarks and revenue accountability.
• Build marketing leaders (not just executors) and break silos between brand, performance, content, and growth.

Leadership & mindset

• Global worldview with strong cultural intelligence and comfort being measured on revenue outcomes.
• Ability to challenge legacy thinking constructively with a balance of instinct and data discipline.
• Founder-level ownership mindset without ego and strong collaboration with business leaders.