Head - Brand Marketing
Location:
Mumbai
About Us
Why Work With Us
At StayVista, youre part of a community where your ideas and growth matter. We re a fast-growing team that values continuous improvement. With our skill upgrade programs, you ll keep learning and evolving, just like we do. And hey, when you re ready for a break, our villa discounts make it easy to enjoy the luxury you help create.
Your Role
As a
Head - Brand Marketing at StayVista,
you will be responsible for shaping and elevating StayVista s brand presence through strategic marketing mix campaigns, partnerships, influencer collaborations, and market-driven brand initiatives. This role requires a visionary leader with a strong grasp of branding business strategy with team management skills. As a key figure in the brand and marketing team, you will design and execute high-impact strategies that build brand equity, deepen customer engagement, and drive revenue growth.
About You
- Define and execute yearly quarterly comprehensive brand strategies that align with StayVista s positioning growth goals.
- Develop and refine brand guidelines, messaging, and communication across touchpoints to foster brand recognition and loyalty.
- Design and manage influencer and celebrity campaigns that highlight StayVista s offerings and unique experiences.
- Lead communication strategy for all digital channels including Instagram, Linkedin, Email Marketing, Whatsapp Marketing, Website Branding.
- Manage PR social media to drive brand reach credibility.
- Work closely with performance marketing and creative teams to drive cohesive, multi-channel marketing strategies.
- Build relationships with luxury brands, corporate partners, travel platforms, and influencers to extend StayVista s reach and impact.
- Plan strategic brand partnerships to develop collaborative campaigns focusing on visibility, credibility, and revenue growth.
- Track and analyse each channel performance, optimising based on data-driven insights and emerging trends.
- Conduct regular market research and competitive analysis to keep StayVista ahead of industry trends and customer preferences.
- Continuously innovate and adapt brand strategies to reflect shifting consumer behaviour and industry dynamics.
- Maintain a brand tracker for the team prepare regular reports, insights, and recommendations for brand development to discuss with cross-functional leaders.
- Generate organic traffic and improve website ranking and domain authority.
- Create brand awareness and affinity by conducting competitor content analysis and recommending content gaps.
- Knowledgeable in on-page and off-page SEO best practices and content distribution strategies.
- 8+ years of experience in brand strategy, social media, PR or related roles within the luxury or travel brands or tech based startups (preferred).
- Bachelor s degree in Marketing, Business, Communications, or a related field, Master s degree preferred.
- This position includes tasks supporting Owner and Guest Management, as determined by organizational needs.
Bonus Points - These are non-essential, but a bonus if you have them!
- Strong Luxury Branding Experience.
- Influencer Partnership Network.
- Data Driven Creative Mindset
Key Metrics: What you will drive and achieve
- Retention Revenue
- SEO Traffic and Paid ROAS
- PL
- Organic Website Performance.
- Campaign ROI Partnership Impact.
Our Core Values:
Are you a CURATER
-
Curious
: Here, your curiosity fuels innovation. -
User-Centric
: You ll anticipate the needs of all our stakeholders and exceed expectations. -
Resourceful
: You ll creatively optimise our resources with solutions that elevate experiences in unexpected ways. -
Aspire
: Keep learning, keep growing because we re all about continuous improvement. -
Trust
: Trust is our foundation. You ll work in a transparent, reliable, and fair environment. -
Enjoy
: We believe in having fun while building something extraordinary.
StayVista Spirit: Our Behavioral Competencies - How We Work Together
-
Business Acumen:
You grasp the basics of our organization, customers, and services, always thinking ahead in your work. You re mindful of costs and benefits, making smart decisions while learning from risks and mistakes. -
Change Management:
You re open to change, adjusting quickly to new information or challenges. Always eager to learn, you find creative ways to improve your work and seek feedback for growth. -
Leadership:
You set clear goals, guide your team with energy, and take full responsibility for the work, ensuring others respect your leadership through action. -
Customer Centricity:
You understand both internal and external customer needs and take ownership in addressing any service issues. You maintain clear communication and handle customer interactions with patience and respect. -
Teamwork:
You collaborate well with others, respecting diverse opinions and always contributing positively to the team. You keep lines of communication open and share your thoughts without judgment. -
Result Orientation:
You take responsibility for completing tasks and proactively tackle challenges to exceed expectations. You re quick to spot issues and address them efficiently, making decisive decisions with resourcefulness. -
Planning and Organizing:
You handle multiple priorities well, staying organized and focused. You ensure your work is thorough, accurate, and aligned with set processes to meet goals effectively. -
Communication:
You communicate your ideas clearly, encourage dialogue, and ensure timely responses to your team, clients, and manager. You assert your views confidently and use multiple channels to share information effectively.
