Design and implement annual Marketing and Communication plan for the channel brand and its programming line-up for allocated shows and slots
Key driver for all impact campaigns/show launch campaigns as well as sustenance initiatives (both On Air Off Air) to help grow the channel viewership for allocated shows and slots
Plan and manage the marketing and OAP budget of the channel, as well as all creative and media agencies working on the brand
Mapping and understanding consumer behavior, through deep collaboration with the Insights team to identify the right communication levers basis consumer feedback on content and promotion for allocated shows and slots
Directly responsible for all programming channel related communication across all mediums, like TV, print, digital, offline etc. for the allocated shows and slots. This includes - Brand Marketing, Impact, Sustenance, PR, Digital marketing, Ground activation events
Own the role of the partnering with Ad Sales organization and be the channel brand custodian

Programming Strategy Insights:

Develop in-depth consumer understanding based on macro trends, industry reports, competitor performance, viewership data and primary consumer research to identify target audience and contribute to channel philosophy and content selection.
To mine insights, map trends, analyse consumer feedback, identify problem areas, and provide sharp actionable insights that will directly impact channel/ show strategy.
Identify content white spaces that can be added to the channel programming slate.
Oversee and analyse daily/weekly viewership data, proactively identify trends, and pre-empt challenges to the content and communication teams.
Oversee and supervise FPC planning, slot and break patterns analysis and act as point of escalation for any operational challenges.

Skills Attributes for success

Passionate about content and skilled in excellent stakeholder management.
Ability to collaborate and forge strong alliances within and outside the organization.
Proficient in problem-solving and decision-making, with a commercial savvy approach.

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