Head - Brand & Marketing

Responsibilities

· Develop and implement strategic brand marketing plans to enhance brand awareness, perception, and loyalty.

· Lead the development and maintenance of the brand's visual identity, including logos, color schemes, typography, and design elements, ensuring consistency across all brand touch points.

· Oversee the planning, execution, and optimization of brand marketing campaigns across various channels, including digital, social media, print, and events.

· Conduct consumer research and gather insights to understand customer perceptions, preferences, and behaviors, informing brand strategies and initiatives.

· Track and analyze key performance indicators (KPIs) related to brand health, such as brand awareness, sentiment, and loyalty, to measure the effectiveness of brand marketing efforts.

· Collaborate cross-functionally with other departments, including product development, sales, and customer service, to ensure alignment and integration of brand messaging and values across the organization.

· Identify strategic brand partnerships and sponsorship opportunities that align with the brand's values and target audience, increasing brand visibility and credibility.

· Lead and mentor a team of brand marketing professionals, providing guidance, support, and professional development opportunities to help them achieve their goals and objectives.

· Manage brand marketing budgets effectively, allocating resources to different initiatives and channels based on their potential for driving brand growth and impact.

Job Type: Full-time

Pay: ₹2,500,000.00 - ₹4,800,000.00 per year

Work Location: In person