Hansa Cequity - Salesforce Marketing Cloud Developer

Description

Key Responsibilities

• End-to-End Campaign & Journey Development : Build and optimize multi-channel journeys in Journey Builder, leveraging Entry Sources, Decision Splits, Automation Triggers, and Exit Logic.
• Data Modeling & Segmentation : Design and manage Data Extensions, Subscriber Key strategy, and relational data models; write advanced SQL in Automation Studio for segmentation and data transformations.
• Personalization & Scripting : Implement dynamic and personalized content using AMPscript and SSJS, including lookup logic, conditional rendering, and field-level customization.
• Automation & Workflows : Create and maintain scheduled workflows in Automation Studio, including Query Activities, File Imports, and triggered sends.
• Integrations & APIs : Work with REST/SOAP APIs to integrate SFMC with Salesforce CRM or external platforms; manage synchronization, data mapping, and process reliability.
• Best Practices & Documentation : Ensure campaign deliverability, maintain development documentation, follow version control, and enforce scalable development practices.
  

Required Skills

• 5+ years of hands-on experience in Salesforce Marketing Cloud development.
• Strong command over Email Studio, Automation Studio, Journey Builder, Contact Builder.
• Advanced SQL for segmentation and data processing.
• Proficiency in AMPscript & Server-Side JavaScript (SSJS).
• Experience integrating SFMC with CRM and external systems via APIs.
• Solid understanding of subscriber data strategy, identity management, and data governance.
• Ability to translate marketing requirements into technical build plans.
  

Mandatory Certifications (Any One Or More)

• Salesforce Marketing Cloud Email Specialist (Required).
• Salesforce Marketing Cloud Consultant / Administrator / Developer (Preferred).
  

Nice To Have

• Experience with Mobile Studio, Cloud Pages, or Landing Page forms.
• Knowledge of HTML/CSS for template adjustments.
  

Why Join Us

• Opportunity to lead end-to-end SFMC initiatives.
• Work in a collaborative, growth-focused environment.
• Competitive compensation and role progression.