GTM Analyst/Developer

About the Role We are seeking an experienced Salesforce Administrator and Developer to help drive our Go-to-Market (GTM) systems. The ideal candidate will be a technical expert with deep Salesforce expertise and a passion for creating efficient, scalable solutions that empower our sales and business teams. Primary Responsibilities Design, develop, and maintain complex Salesforce solutions using advanced technologies including: Apex programming Lightning Web Components (LWC) Visualforce development Create and optimize custom Salesforce configurations, including: Custom objects and fields Workflows Process builders Flow automation Develop high-quality, well-documented code adhering to industry best practices and internal coding standards Manage and enhance integrations between Salesforce and external systems using: REST and SOAP APIs Workato integration platform Manage 3rd party tools, including: LinkedIn Sales Navigator Outreach Clay Other relevant third-party sales technologies Required Qualifications 3+ years of Salesforce administration and development experience Expert-level knowledge of Salesforce platform capabilities Strong proficiency in Apex, LWC, and Visualforce Experience with Salesforce integration strategies Proven track record of designing complex CRM solutions Advanced understanding of Salesforce security models and compliance requirements Preferred Qualifications Salesforce Certified Platform Developer certification Experience with CPQ implementation Background in implementing enterprise-level CRM solutions Familiarity with Workato and advanced integration techniques Technical Skills Salesforce Lightning Apex Programming REST/SOAP APIs Process Builder Flow Builder JavaScript Integration Design SOX Compliance Frameworks Soft Skills Strong analytical and problem-solving abilities Excellent communication skills Ability to translate business requirements into technical solutions Collaborative team player Detail-oriented approach to system design and implementation